Exploring hotel business opportunities
UK-based hotel group IHG has a portfolio of just under 6,000 hotels globally.
A core part of the business are its franchisees who are kept informed on new opportunities by regular roadshows.
IHG worked with POP, and their branding agency Mr B & Friends, to develop touchscreens for its European investor roadshows.
Franchisees can now intuitively access information and explore opportunities almost instantly via wall-mounted screens across the venues, or directly through their phone or tablet.
Drilling down via either an interactive map or by hotel brands, users can browse high-resolution image galleries, watch videos and find out more about the business opportunity.
IHG can now be confident a core part of its business has access to all the information it needs about both existing and future investments.
