{"id":7131,"date":"2019-06-21T14:35:46","date_gmt":"2019-06-21T13:35:46","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=7131"},"modified":"2022-03-01T10:11:46","modified_gmt":"2022-03-01T10:11:46","slug":"b2b-which-types-of-interactive-content-will-your-customers-react-best-to","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/b2b-which-types-of-interactive-content-will-your-customers-react-best-to\/","title":{"rendered":"B2B: Which Types of Interactive Content Will Your Customers React Best To?"},"content":{"rendered":"\n

Are you thinking of investing in interactive sales and marketing content for your B2B customers? Do you want to find out more about the interactive sales enablement tools<\/a> that successful salespeople use? <\/p>\n\n\n\n

Interactive sales and marketing content can be a fantastic way for customers to interact with your brand. Marketing tools for sales reps, such as an interactive sales tool, sales enablement tool or touchscreen experience<\/a> can equip your sales team with everything they need to engage with and WOW your customers. <\/p>\n\n\n\n

After all, 91% of B2B buyers<\/a> say they actually prefer interactive and visual content over static content.<\/p>\n\n\n\n

But if you’re considering going down this route, and investing in interactive sales and marketing content or an interactive experience your customers will love, how will you know which types of content they’re going to react best to? You may even just want to get a better idea of what’s possible first.<\/p>\n\n\n\n

As a Creative Technology business, we specialise in helping B2B companies and sales teams connect with and demonstrate value to their customers using fun, visual and engaging content via interactive sales tools that ultimately result in sales success.<\/p>\n\n\n\n

TIP:<\/strong> Here are some other compelling statistics<\/a> that’ll make you want to start creating some great interactive content right now!<\/p>\n\n\n\n

What types of interactive content are there?<\/h2>\n\n\n\n

When it comes to interactive sales tools or touchscreens, basically the only limit is your imagination. There are so many different ways your customers can interact with the experience you create – but the more surprising and engaging, the better chance you have of delighting your customers. <\/p>\n\n\n\n

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An interactive sales tool developed for Fujitsu<\/a> to help visually articulate its cybersecurity credentials to customers. <\/figcaption><\/figure>\n\n\n\n

Here you can find out about tools that are successful at increasing sales and the types of interactive content you can include with an interactive sales tool or touchscreen:<\/p>\n\n\n\n