{"id":7129,"date":"2019-06-21T14:34:59","date_gmt":"2019-06-21T13:34:59","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=7129"},"modified":"2022-03-01T10:12:38","modified_gmt":"2022-03-01T10:12:38","slug":"how-can-you-make-your-first-impression-count-in-b2b","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/how-can-you-make-your-first-impression-count-in-b2b\/","title":{"rendered":"How Can You Make Your First Impression Count in B2B?"},"content":{"rendered":"\n

Do you worry that you’re not giving the best first impression with your B2B sales presentations or sales pitches? First impressions aren’t always the be-all and end-all when it comes to winning business – but what if it’s the only chance you get, and you really need to make it count?<\/p>\n\n\n\n

In the increasingly fast paced world of B2B sales, decision makers have less and less time to spend in meetings with potential suppliers, and you often won’t get the chance for a second, third or fourth impression.<\/p>\n\n\n\n

So if you’re serious about winning business, you need to make that first impression the right one.<\/p>\n\n\n\n

Our expertise is in helping businesses make great first impressions – with the help of interactive sales tools such as sales enablement tools<\/a> and touchscreen experiences<\/a>. We’re going to talk about how they can help make your first impression count in B2B presentations.<\/p>\n\n\n\n

Make the right first impression, every time<\/h2>\n\n\n\n

If, like more businesses, you’ve put a lot of work into getting those rare face-to-face meetings with prospects, then you need to make them count – after all, a recent survey by B2B marketing<\/em><\/a><\/strong> cited that the most influential factor in a B2B buyer\u2019s decision making was \u2018meeting with suppliers\u2019<\/strong>.<\/p>\n\n\n\n

But when the behaviour of B2B buyers and decision makers has changed so dramatically, and expectations are already high before you even enter the boardroom, the pressure is on. Especially since the chances are, you’ve already put in a good amount of work to get this far.<\/p>\n\n\n\n

Your buyers have probably already done their research, and most likely (according to the above survey) even already have a preference before they even meet you. They’re also expecting a consistent level of communication and professionalism.<\/p>\n\n\n\n

This is where an interactive sales tool – like a touchscreen experience – can really deliver when it’s time to deliver your presentation.<\/p>\n\n\n\n

\"white
Wienerberger’s<\/a> customer sales experience is easy and intuitive to navigate with consistent messaging and sales materials to meet the ever-growing needs of their broad customer base, ranging from large multi-national merchants, architects and developers to smaller local builders.<\/figcaption><\/figure>\n\n\n\n

What is an interactive sales tool and how can it help?<\/h2>\n\n\n\n

An interactive sales tool is essentially a visual, engaging and immersive experience that can be delivered on a variety of devices, smartphone, tablet, laptop or touchscreen. It can be used in all sorts of scenarios, including events and exhibitions and meetings and sales pitches. <\/p>\n\n\n\n

It can really help deliver a professional, conversational presentation that grabs buyers’ attention and keeps it.<\/p>\n\n\n\n

It can help in the following ways:<\/p>\n\n\n\n