{"id":6364,"date":"2018-11-07T12:11:30","date_gmt":"2018-11-07T12:11:30","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=6364"},"modified":"2022-03-01T11:15:32","modified_gmt":"2022-03-01T11:15:32","slug":"as-an-advanced-manufacturer-creating-an-interactive-touchscreen-experience-what-questions-should-you-consider","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/as-an-advanced-manufacturer-creating-an-interactive-touchscreen-experience-what-questions-should-you-consider\/","title":{"rendered":"As an Advanced Manufacturer Creating an Interactive Touchscreen Experience, What Questions Should You Ask?"},"content":{"rendered":"\n

Are you considering investing in an interactive touchscreen experience<\/a> for your advanced manufacturing business?<\/p>\n\n\n\n

If you’re looking to showcase complex products and solutions in a visual, immersive way at an event, tradeshow or in a customer-facing area of your business then a touchscreen is a great way to bring your message to life<\/a>. However, if like many of the clients who first approach us, having never ventured into this territory before, you may have a few questions.<\/p>\n\n\n\n

As digital sales tool<\/a> and touchscreen specialists who love nothing more than to create immersive experiences for all sorts of industries, we’re going to give you an overview of some of the questions you should ask yourself before you even approach a developer.<\/p>\n\n\n\n

1. Why do you need a touchscreen experience?<\/span><\/h3>\n\n\n\n

This might seem like an odd thing for us to say, but not everyone needs a touchscreen experience. There’s no point just having one for the sake of it. So, the first thing to ask yourself is – why do you need one? Another way to look at it is this; what are the goals that having one could help you achieve?<\/p>\n\n\n\n

For example, advanced manufacturers may find one huge benefit of an interactive touchscreen is that it’ll help deliver the WOW factor at events. But it’ll do a lot more than simply make you look like an innovative, forward-thinking business. It can also help showcase complex solutions and products in an easy-to-understand, visual way making it easy for your customers to understand what you do – something that’s great for a sales suite, for example.<\/p>\n\n\n\n

Setting goals that are SMART – S(pecific). M(easurable). A(ttainable). R(ealistic). T(timely). is always a wise move, and will help you when it comes to tracking your ROI. But more about that later.<\/p>\n\n\n\n

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Experience for the Advanced Manufacturer GEA<\/a><\/em><\/p>\n\n\n\n

2. How do you want users to feel when they use your experience?<\/span><\/h3>\n\n\n\n

One of the biggest mistakes you can make when creating an interactive touchscreen experience is to ignore the people who will end up using it at the end of the day. That’s right; your customers. You need to create something that will pique their interest, that they’ll (hopefully) find enjoyable or valuable in a way that they’ll remember.<\/p>\n\n\n\n

You not only need to consider the information you want them to take away from your touchscreen experience, but also the kind of overall experience you want them to have. How do you want them to feel afterwards? What’s the message you want to drive home? How do they like to interact with technology?<\/p>\n\n\n\n

What kind of experience will show you in the best light and really focus on the value you bring to your customers?<\/p>\n\n\n\n

TIP:<\/strong> You might want to design for different levels of engagement, as not everyone has the same attention span. An interactive experience lets you cater to both those that want a quick overview as well as those customers that want to deep dive into more detailed information.<\/p>\n\n\n\n

3. What actions do you want them to take – and how does this align with their goals?<\/span><\/h3>\n\n\n\n

Closely connected to point 2, you also need to think about what you want your customers to do whilst taking part in your interactive experience, or as a direct result of it. Perhaps you’ll want them to fill in their details in order to send themselves more information (whilst observing GDPR, of course!), and therefore converting them into a lead.<\/p>\n\n\n\n

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Maybe you’re looking for them to take the next step in your sales process – or deliver the message back to key decision makers who can. Whatever it is you want from users, you have to make it worth their while by giving them something they’ll want – or making it worth their while.<\/p>\n\n\n\n

4. What type of hardware do you want to use?<\/span><\/h3>\n\n\n\n

Now you’ve hopefully got a better idea of the experience you want users to have, you can start thinking about your hardware.<\/p>\n\n\n\n

This might include:<\/p>\n\n\n\n