{"id":5890,"date":"2018-07-13T09:33:48","date_gmt":"2018-07-13T08:33:48","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=5890"},"modified":"2021-11-08T20:16:08","modified_gmt":"2021-11-08T20:16:08","slug":"5-essential-steps-before-embarking-on-your-first-interactive","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/5-essential-steps-before-embarking-on-your-first-interactive\/","title":{"rendered":"5 Important Steps to Consider Before Embarking on Your First Interactive Experience"},"content":{"rendered":"\n

Are you thinking of developing your first interactive touchscreen experience<\/a>?<\/p>\n\n\n\n

As interactive technology becomes increasingly important in creating customer experiences and with more and more of your competitors embracing the experience economy<\/a>, you may be wondering if it’s time to elevate your customers’ experience.<\/p>\n\n\n\n

“The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences. We are now in an experience economy.<\/strong>“<\/p>The Harvard Business Review<\/cite><\/blockquote>\n\n\n\n

It could be for an upcoming tradeshow or event, or a way to bring your products, services and brand to life for potential new customers in the boardroom – or maybe you’re looking to establish an innovative, forward-thinking brand presence for visitors to your head office whilst simultaneously streamlining your corporate communications.<\/p>\n\n\n\n

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An interactive touchscreen experience as part of Ebbsfleet Garden City’s <\/a>consultation suite<\/figcaption><\/figure>\n\n\n\n

Whatever you’re looking to do, there’s the technology and interactive solutions out there to create whatever you can imagine. Just bear in mind that it’s about so much more than just technology and large screens… you also need to think about the experience you want your customers to have and your business goals and how an interactive experience will help you address these questions.<\/p>\n\n\n\n

As a creative technology business who specialise in creating unique and engaging interactive experiences, we’re used to guiding our own clients in finding exactly what they’re looking for in an interactive experience – but if it’s your first time, it can be tough knowing where to start and what you should be thinking about.<\/p>\n\n\n\n

Which is why we’ve outlined some key steps to go through when thinking about developing an interactive experience for your business.<\/p>\n\n\n\n

1. Why do you need an interactive experience?<\/strong><\/span><\/h3>\n\n\n\n

In other words, what are you hoping an interactive experience is going to help you with? Is there a problem it can help you solve? The first thing to do is to get some key decision makers together and talk about the issues an interactive solution could fix – along with the potential gains. If it\u2019s going to be used as a potential sales tool, then it\u2019s really important you get the people who will be using the interactive involved to understand how it can help support them when talking to customers. <\/p>\n\n\n\n

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When designing a sales interactive our first step is to run a workshop, involving everyone who will use the tool, as part of our Customer-First Blueprint\u00ae Discovery Phase<\/a>. <\/figcaption><\/figure>\n\n\n\n

A staggering 91% of B2B buyers say they now prefer to consume interactive and visual content, as opposed to static content, according to DemandGen Report<\/a><\/u>. But the differences between B2B and B2C audiences are becoming harder to see in this respect.<\/p>\n\n\n\n

I cannot tell you the times we\u2019ve worked with a client who has a very clear view of what is required, only for the whole project to be delayed because the actual people to use the interactive haven\u2019t been brought in at the beginning and have a very different viewpoint on how it will be used.<\/p>\n\n\n\n

Another reason for looking at an interactive touchscreen experience<\/a> is that you’re not getting much interest from using the same old printed brochures and signage at events and need something impressive like an interactive touchscreen experience that’s going to attract and keep people on your stand.<\/p>\n\n\n\n

Maybe you need access to a huge wealth of valuable content that sales teams can access at events with customers and you need a full proof and immersive way of accessing this information.<\/p>\n\n\n\n

It could be that none of these options are right for you, and your own struggle is ensuring enough visitors are interested in your museum, gallery or archive. Maybe they feel that one visit is enough to have seen everything there is to see.<\/p>\n\n\n\n

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A touchscreen experience created for the National Library of Scotland<\/figcaption><\/figure>\n\n\n\n

So, highlight the issues you’re facing and work out if an interactive experience could help. After all, you shouldn’t just create an interactive for the sake of it as it can be a costly and time-consuming process.<\/p>\n\n\n\n

2. Establish goals<\/strong><\/span><\/h3>\n\n\n\n

Okay, so now you’ve established your business objectives for needing an interactive experience now it’s time to set some solid goals.<\/p>\n\n\n\n

Maybe at that big trade show, you’ll want to know what people are interacting with to get valuable insights into how to frame future content or marketing offers. It could be that you want to capture their contact details for lead generation in return for something they want – like useful content they can email themselves.<\/p>\n\n\n\n

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A gamified touchscreen experience for technologists Arm<\/a>, using simulated and live data, streamed from a model train track on the stand<\/figcaption><\/figure>\n\n\n\n

Perhaps you’re looking for a way to get visitors engaged with your gallery, archives or museum and want to ensure that you’re going to get people coming back for more, in which case an interactive can provide levels of detail and access to a vast array of information to encourage people to come back for more.<\/p>\n\n\n\n

Or maybe it’s time to scrap your old presentation for something that’s really going to have the ‘WOW’ factor when you next meet with potential clients – something that’s interactive, customer-centric, persuasive and engaging! In which case, the potential ROI could be significant.<\/p>\n\n\n\n

Whatever you’re looking to achieve, set some S.M.A.R.T goals:<\/p>\n\n\n\n