{"id":5869,"date":"2018-07-12T10:12:32","date_gmt":"2018-07-12T09:12:32","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=5869"},"modified":"2021-12-13T10:56:21","modified_gmt":"2021-12-13T10:56:21","slug":"conversational-presenting-interactive-touchscreens-go-hand-hand","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/conversational-presenting-interactive-touchscreens-go-hand-hand\/","title":{"rendered":"B2B: Why Conversational Presenting and Interactive Touchscreens Go Hand-in-Hand"},"content":{"rendered":"\n

Are you looking for a better way to have more profitable conversations with your customers? You may have heard of sales enablement tools<\/a> and touchscreen experiences<\/a> how they can help to support conversational presenting? <\/p>\n\n\n\n

Conversational presenting is all about moving away from the tired format of linear slide presentations which are generic and tend to be based around product. Then turning them into an experience based presentation which visually brings your story, solutions and products to life for your customers.<\/p>\n\n\n\n

Incorporating interaction then lets you base the entire presentation around your customer, drilling into content that is most relevant to them and creating a two-way dialogue between you and your customers.<\/p>\n\n\n\n

And what’s more, it’s about putting them<\/em> in control.<\/p>\n\n\n\n

So, where do interactive touchscreens come into it? Well, they help you take interaction to a new level, letting you and your customer physically interact with content on screen and making for a more engaging and immersive experience. As an interactive agency who specialise in creating effective interactive presentations, we’re going to tell you more about why conversational presenting and interactive touchscreens should go hand-in-hand.<\/p>\n\n\n\n

Why a touchscreen is perfect for conversational presenting<\/span><\/h2>\n\n\n\n

In the world of B2B there’s now a lot of pressure to get your presentation right and make a good first impression – especially when B2B buyers are now much more informed about you and your solutions before they even meet you, and expectations are much higher.<\/p>\n\n\n\n

In fact, the RSW new business survey recently reported that 97%<\/strong><\/span> of senior decision makers said the professionalism of a potential supplier’s presentation was either very important – or important – in awarding a contract. On top of that, 91%<\/strong> <\/span>of B2B buyers prefer to consume interactive and visual content (<\/span>DemandGen Report)<\/span><\/a><\/em><\/p><\/blockquote>\n\n\n\n

You often don’t have much time to make that all-important connection with your audience, and there are various other factors at play<\/a>, too.<\/p>\n\n\n\n

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