{"id":5837,"date":"2018-07-12T14:47:23","date_gmt":"2018-07-12T13:47:23","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=5837"},"modified":"2021-11-15T19:33:27","modified_gmt":"2021-11-15T19:33:27","slug":"7-considerations-creating-captivating-immersive-interactive-user-experiences","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/7-considerations-creating-captivating-immersive-interactive-user-experiences\/","title":{"rendered":"7 Considerations when Creating Captivating and Immersive Interactive User Experiences"},"content":{"rendered":"\n

Visual Storytelling in the form of immersive customer experiences for touchscreen experiences<\/a>, sales enablement tools<\/a> or interactive presentations<\/a> is fast becoming a key customer sales strategy – and it’s transforming the landscape for brands, marketing and beyond!<\/p>\n\n\n\n

“The next competitive battleground for leading-edge companies, whether they sell to consumers or businesses, will be in creating experiences.<\/strong><\/span><\/p>

“We are now in an experience economy.<\/strong>“<\/span><\/p>The Harvard Business Review<\/cite><\/blockquote>\n\n\n\n

This transformation is partly due to innovative technology becoming more accessible, a shift in customer behaviour and the fact that the expectation on brands is now higher than ever before.  Your customers are now looking for authentic, responsible brands that are personal to them, know what they want, and will deliver. It’s no longer about the physical product or service, people expect a smartphone to work when they buy it, it’s all about the personal experience they’ll have when using the phone and how they can customise it to their own needs.<\/p>\n\n\n\n

\"Royal
An interactive touchscreen experience which brings the Royal Mint<\/a>‘s heritage and craftmanship to life<\/figcaption><\/figure>\n\n\n\n

You might already be thinking along these lines and looking to create something that’s unique and memorable and will give your customers an experience that’ll bring them closer to your brand. But where on earth do you start? Check out our recent blog<\/a><\/span><\/strong><\/em> about creating touchscreen experiences to get a better idea.<\/p>\n\n\n\n

But how do you create an interactive customer experience? <\/p>\n\n\n\n

Whether you’re planning on going it alone with the help of an in-house design team – or you’re outsourcing to an interactive design agency, we’ve put together some of the most important considerations when creating captivating and immersive interactive experiences your customers will love. We’ll cover the following in tis blog:<\/p>\n\n\n\n

  1. It’s all about your customers<\/li>
  2. Make it intuitive<\/li>
  3. Tell a compelling story<\/li>
  4. Let users play a central role<\/li>
  5. Add a touch of gamification<\/li>
  6. Inspire action<\/li>
  7. Create an immersive environment<\/li>
  8. Next steps<\/li><\/ol>\n\n\n\n

    1. It’s all about your customers<\/span><\/h2>\n\n\n\n

    We always start with the customer, they are the centre of everything<\/strong>.<\/p>\n\n\n\n