{"id":5346,"date":"2018-03-22T11:50:43","date_gmt":"2018-03-22T11:50:43","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=5346"},"modified":"2021-10-25T10:40:50","modified_gmt":"2021-10-25T09:40:50","slug":"6-ways-interactive-touchscreen-experience-benefit-business","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/6-ways-interactive-touchscreen-experience-benefit-business\/","title":{"rendered":"6 Ways an Interactive Touchscreen Experience Can Benefit Your Business"},"content":{"rendered":"\n<p>Feeling curious about some of the ways an interactive <a href=\"https:\/\/dev.popcomms.com\/pop\/touchscreen-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">touchscreen experience<\/a> could benefit your business? Perhaps for an event, exhibition or customer sales centre? <\/p>\n\n\n\n<p>Touchscreen experiences are a great way to get a message across simply and clearly, whilst building your brand&#8217;s image &#8211; not to mention a reliable sales pipeline.<\/p>\n\n\n\n<p>But if you&#8217;re considering investing in an interactive touchscreen experience, chances are you want:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The WOW factor &#8211; to look like an innovative, high-tech, leading-edge brand<\/li><li>To interact with your audience &#8211; not just dictate to them<\/li><li>Your audience to explore your content in their own way, and time<\/li><li>An immersive interactive experience to win over your audience by tapping into their deeper emotions<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Antillion-interactive-touchscreen-intuiface-multitouch-interactive-display-4-1024x576.jpg\" alt=\"\" class=\"wp-image-9121\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Antillion-interactive-touchscreen-intuiface-multitouch-interactive-display-4-1024x576.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Antillion-interactive-touchscreen-intuiface-multitouch-interactive-display-4-300x169.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Antillion-interactive-touchscreen-intuiface-multitouch-interactive-display-4-768x432.jpg 768w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Antillion-interactive-touchscreen-intuiface-multitouch-interactive-display-4.jpg 1419w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>\u2191 A touchscreen can encourage your audience to explore your content &#8211; <a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/antillion\/\">as per this <\/a><a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/antillion\/\" data-type=\"case-studies\" data-id=\"446\">example <\/a><a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/antillion\/\">for Antillion<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>As interactive touchscreen specialists who regularly help clients achieve their goals with immersive, fun and engaging interactive experiences, we can say that all of the above is possible. But what are some of the ways you can use touchscreen interactives for maximum impact?<\/p>\n\n\n\n<p>Well, from experience, we&#8217;re going to list six of the main ones, below.<\/p>\n\n\n\n<h2 class=\"has-pop-pink-color has-text-color wp-block-heading\"><span style=\"color: #f2168f;\">1. Stand out at events<\/span><\/h2>\n\n\n\n<p>If you have an event, exhibition or conference that you really want to make an impression at, the aforementioned WOW factor of a touchscreen is ideal for capturing your audience&#8217;s attention.&nbsp;Give them something unique, memorable and fun, and you&#8217;re most likely onto a winner! And it&#8217;s great for building brand\/product awareness, too.<\/p>\n\n\n\n<p>ViewPoint Interactive Solutions released 2016 data showing that interactive touchscreens can drive almost <a href=\"https:\/\/www.viewpointtouch.com\/blog\/how-harness-power-touch-enhance-sales\" target=\"_blank\" rel=\"noopener\">40% more foot traffic to a particular stand<\/a> or booth at an event &#8211; and even better, keep prospects engaged for 50% longer than exhibits without a touchscreen (but more about that below).<\/p>\n\n\n\n<p>You can also use your touchscreen for lead capture (for example, allowing users to send videos or images they&#8217;ve created to themselves, by entering in their email address) &#8211; or to record how people are interacting with your content. So, you can see what works best for future!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/05\/touchtable-touchscreen-interactive-presentations-multitouch-popcomms-1-1024x683.jpg\" alt=\"\" class=\"wp-image-8156\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/05\/touchtable-touchscreen-interactive-presentations-multitouch-popcomms-1-1024x683.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/05\/touchtable-touchscreen-interactive-presentations-multitouch-popcomms-1-300x200.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/05\/touchtable-touchscreen-interactive-presentations-multitouch-popcomms-1-768x512.jpg 768w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/05\/touchtable-touchscreen-interactive-presentations-multitouch-popcomms-1-1536x1024.jpg 1536w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/05\/touchtable-touchscreen-interactive-presentations-multitouch-popcomms-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>This touchscreen enables <a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/gsma\/\" data-type=\"case-studies\" data-id=\"597\">GSMA&#8217;s audience to browse content and send it through to themselves<\/a>.<\/em><\/figcaption><\/figure>\n\n\n<p><!-- \n\n\n\n\n\n\n\n\n\n\n\n\n<p><strong>TIP:<\/strong>For an even better idea of what's possible at your event, check out <a href=\"https:\/\/dev.popcomms.com\/pop\/blog\/7-reasons-interactive-touchscreen-display-can-really-deliver-event\/\" target=\"_blank\" rel=\"noopener\">our entire blog on the subject<\/a>!<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n--><\/p>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #f2168f;\">2. Increase customer engagement<\/span><\/h2>\n\n\n\n<p>By creating a more dynamic and immersive experience for customers, you can keep them engaged &#8211; and get more people interacting with your content than ever before. It&#8217;s a great way to let people explore your brand in their own way, and allows you to show off your technology (or products\/solutions) to the greatest effect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/POPcomms_the_royal_mint_touchscreen_thumbnail-1024x576.jpg\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/POPcomms_the_royal_mint_touchscreen_thumbnail-1024x576.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/POPcomms_the_royal_mint_touchscreen_thumbnail-300x169.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/POPcomms_the_royal_mint_touchscreen_thumbnail-768x432.jpg 768w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/POPcomms_the_royal_mint_touchscreen_thumbnail-1536x864.jpg 1536w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/POPcomms_the_royal_mint_touchscreen_thumbnail.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Showcase your product and solutions in a different light as per <a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/the-royal-mint\/\" data-type=\"case-studies\" data-id=\"438\">this example for The Royal Mint<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>For instance, you can bring complex messages to life through immersive visual storytelling &#8211; or have fun, interactive games that people can find it difficult to pull themselves away from! Features such as object and gesture recognition can also add an extra dimension to any touchscreen experience.<\/p>\n\n\n\n<p>Interactive wayfinding is another great option for visitors exploring your office; they&#8217;ll be able to find their way around, and see which department is where. Or, if you have a factory, for example, they&#8217;ll be able to watch 3D videos of the various manufacturing areas.<\/p>\n\n\n\n<p>There&#8217;s so many ways you can portray a more innovative and dynamic image to your customers. And the limit is your imagination!<\/p>\n\n\n\n<h2 class=\"has-pop-pink-color has-text-color wp-block-heading\"><span style=\"color: #f2168f;\">3. Build company culture<\/span><\/h2>\n\n\n\n<p>Interactive touchscreens aren&#8217;t just for your customers &#8211; they can also be a great way to enhance corporate communications and build on company culture. For instance, you can keep your employees updated in a fun, visual way.<\/p>\n\n\n\n<p>If you have offices in multiple different locations, you can keep each individual experience updated with local news, weather, and events &#8211; along with updates and announcements that your staff need to know about.<\/p>\n\n\n\n<p>They&#8217;ll also be able to communicate more easily (without emails going amiss), keep up-to-date with the latest from HR, and feel more like they&#8217;re part of your company culture.<\/p>\n\n\n\n<p>You can also have KPIs automatically updated and visible, so everyone&#8217;s kept in the loop.<\/p>\n\n\n\n    <div class=\"container-wide\">\n    <div\n      is=\"download\"\n      inline-template\n      id=\"download-form\"\n    >\n      <div class=\"download-form-container\"  data-email-title=\"\" data-email-image=\"\" data-email-file=\"\">\n        <div class=\"border-2 \">\n          <div class=\"sm:hidden block relative\" style=\"padding-bottom: 100%;\">\n            <div\n              class=\"absolute top-0 left-0 w-full h-full bg-no-repeat bg-center bg-cover\"\n              style=\"background-image: url(https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Touchscreen-interactive-presentation-medical-device-corin-popcomms-3.jpg)\"\n            ><\/div>\n          <\/div>\n          <div\n            ref=\"downloadForm\"\n            name=\"download_form\"\n            method=\"post\"\n            action=\"\"\n            onsubmit=\"return false\"\n            class=\"download-form w-full relative\"\n          >\n            <transition name=\"fade\">\n              <div\n                v-show=\"step !== 1\"\n                class=\"absolute flex flex-col top-0 left-0 w-full h-full shadow-md bg-pop-black\"\n                style=\"z-index: 1;\"\n              ><\/div>\n            <\/transition>\n            <div ref=\"downloadFormStep1\">\n              <div class=\"md:grid md:grid-cols-2\">\n  <div class=\"hidden md:block relative\" style=\"padding-bottom: 100%;\">\n    <div\n      class=\"absolute top-0 left-0 w-full h-full bg-no-repeat bg-center bg-cover\"\n      style=\"background-image: url(https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/Touchscreen-interactive-presentation-medical-device-corin-popcomms-3.jpg)\"\n    ><\/div>\n  <\/div>\n  <div class=\"flex flex-col\">\n    <div class=\"h-2\/5 bg-pop-pink text-pop-white p-6 lg:px-8 flex flex-col justify-center\">\n      <h3 class=\"font-semibold text-xl lg:text-2xl\">Download guide<\/h3>\n    <\/div>\n    <div class=\"h-3\/5 flex flex-col justify-between bg-pop-black\" >\n      <div class=\"flex items-center lg:text-lg h-full p-6 lg:px-8 text-pop-white\">\n        Download our guide to creating immersive touchscreen experiences\n      <\/div>\n      <div\n        class=\"flex justify-end cursor-pointer\"\n        @click=\"nextStep()\"\n      >\n        <div class=\"bg-pop-black text-pop-white text-pop-white m-0 px-4 py-2 h-10 leading-0\">\n          Download\n        <\/div>\n        <div class=\"w-10 h-10 p-2 bg-pop-navy\">\n          <svg class=\"w-full absolute left-1\/2 top-1\/2 -translate-y-1\/2 -translate-x-1\/2 transform rotate-90 text-pop-white\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n              class=\"fill-current text-pop-pink\"\n              d=\"M13.0607 0.625645C12.4749 0.0398579 11.5251 0.0398579 10.9393 0.625645L1.3934 10.1716C0.807611 10.7574 0.807611 11.7071 1.3934 12.2929C1.97919 12.8787 2.92893 12.8787 3.51472 12.2929L12 3.80762L20.4853 12.2929C21.0711 12.8787 22.0208 12.8787 22.6066 12.2929C23.1924 11.7071 23.1924 10.7574 22.6066 10.1716L13.0607 0.625645ZM13.5 24.3137V1.6863H10.5V24.3137H13.5Z\"\n              fill=\"currentColor\"\n            \/>\n          <\/svg>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep2\"\n              v-show=\"step === 2\"\n              class=\"absolute flex flex-col top-0 left-0 w-full h-full p-3 sm:p-10  text-pop-white z-10\"\n            >\n              <div class=\"text-sm mb-4\">1 \/ 3<\/div>\n              <div class=\"w-full md:w-5\/6 form-text leading-tight text-base sm:text-xl md:text-xl\">\n  We just need some details to get you started. Please enter your <span class=\"text-pop-yellow\">first name<\/span> and <span class=\"text-pop-yellow\">surname<\/span>.\n<\/div>\n<div class=\"flex-grow flex flex-col justify-center\">\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"first_name\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white \"\n        type=\"text\"\n        v-model=\"form.firstName.value\"\n        placeholder=\"First name *\"\n        @keyup.prevent=\"validateFirstName\"\n      >\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.firstName.valid)\" style=\"height: 2px;\"\n  ><\/div>\n  <\/div>\n  <\/div>\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"last_name\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white pr-12\"\n        type=\"text\"\n        v-model=\"form.lastName.value\"\n        placeholder=\"Surname *\"\n        @keyup.prevent=\"validateLastName\"\n      >\n            <svg @click=\"validateLastName\" class=\"absolute h-8 sm:h-auto top-1\/2 transform -translate-y-1\/2 right-0 cursor-pointer fill-current text-pop-white hover:text-pop-pink transition-colors\" width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M36.3746 25.0607C36.9604 24.4749 36.9604 23.5251 36.3746 22.9393L26.8287 13.3934C26.2429 12.8076 25.2931 12.8076 24.7073 13.3934C24.1216 13.9792 24.1216 14.9289 24.7073 15.5147L33.1926 24L24.7073 32.4853C24.1216 33.0711 24.1216 34.0208 24.7073 34.6066C25.2931 35.1924 26.2429 35.1924 26.8287 34.6066L36.3746 25.0607ZM12.6865 25.5L35.3139 25.5L35.3139 22.5L12.6865 22.5L12.6865 25.5Z\"\/>\n      <\/svg>\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.lastName.valid)\" style=\"height: 2px;\"\n  ><\/div>\n      <div class=\"hidden sm:block input-guide opacity-0 absolute -bottom-2 right-0 text-sm pt-1 text-right transform translate-y-full text-pop-white\">click or hit enter<\/div>\n  <\/div>\n  <\/div>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep3\"\n              v-show=\"step === 3\"\n              class=\"absolute flex flex-col top-0 left-0 w-full h-full p-3 sm:p-10 bg-pop-black text-pop-white z-10\"\n            >\n              <div class=\"text-sm mb-4\">2 \/ 3<\/div>\n              <div class=\" form-text w-full sm:w-4\/6 leading-tight text-base sm:text-xl md:text-xl\">\n  And now just your <span class=\"text-pop-yellow\">email<\/span> &amp; <span class=\"text-pop-yellow\">company name<\/span>, please.\n<\/div>\n<div class=\"flex-grow flex flex-col justify-center\">\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"email\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white \"\n        type=\"email\"\n        v-model=\"form.email.value\"\n        placeholder=\"Your email *\"\n        @keyup.prevent=\"validateEmail\"\n      >\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.email.valid)\" style=\"height: 2px;\"\n  ><\/div>\n  <\/div>\n  <\/div>\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"company\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white pr-12\"\n        type=\"text\"\n        v-model=\"form.company.value\"\n        placeholder=\"Company *\"\n        @keyup.prevent=\"validateCompany\"\n      >\n            <svg @click=\"validateCompany\" class=\"absolute h-8 sm:h-auto top-1\/2 transform -translate-y-1\/2 right-0 cursor-pointer fill-current text-pop-white hover:text-pop-pink transition-colors\" width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M36.3746 25.0607C36.9604 24.4749 36.9604 23.5251 36.3746 22.9393L26.8287 13.3934C26.2429 12.8076 25.2931 12.8076 24.7073 13.3934C24.1216 13.9792 24.1216 14.9289 24.7073 15.5147L33.1926 24L24.7073 32.4853C24.1216 33.0711 24.1216 34.0208 24.7073 34.6066C25.2931 35.1924 26.2429 35.1924 26.8287 34.6066L36.3746 25.0607ZM12.6865 25.5L35.3139 25.5L35.3139 22.5L12.6865 22.5L12.6865 25.5Z\"\/>\n      <\/svg>\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.company.valid)\" style=\"height: 2px;\"\n  ><\/div>\n      <div class=\"hidden sm:block input-guide opacity-0 absolute -bottom-2 right-0 text-sm pt-1 text-right transform translate-y-full text-pop-white\">click or hit enter<\/div>\n  <\/div>\n  <\/div>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep4\"\n              v-show=\"step === 4\"\n              class=\"absolute flex flex-col top-0 left-0 w-full h-full p-3 sm:p-10 bg-pop-black text-pop-white z-10\"\n            >\n              <div class=\"text-sm mb-4\">3 \/ 3<\/div>\n              <div class=\"w-1\/2 form-text opacity-0 sm:mb-12 leading-tight text-base sm:text-xl md:text-xl\">\n  Brill! Are you a human?\n  Prove it by simply entering the answer to <span class=\"text-pop-yellow\" v-html=\"captcha.a\"><\/span> <span class=\"text-pop-yellow\">+<\/span> <span class=\"text-pop-yellow\" v-html=\"captcha.b\"><\/span>\n<\/div>\n<div class=\"grid grid-cols-2 auto-cols-auto space-x-4 my-4\">\n  <div>\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"captcha\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white \"\n        type=\"text\"\n        v-model=\"form.captcha.value\"\n        placeholder=\"Your answer?\"\n        @keyup.prevent=\"validateCaptcha\"\n      >\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.captcha.valid)\" style=\"height: 2px;\"\n  ><\/div>\n  <\/div>\n  <\/div>\n<\/div>\n<div 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height=\"336\" viewBox=\"0 0 408 336\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path class=\"finger stroke-current text-pop-black\" stroke-width=\"2\" d=\"M83.8623 99.4615C83.8623 80.9476 99.1777 65.9391 118.07 65.9391L542.543 65.9392C561.436 65.9392 576.751 80.9477 576.751 99.4616C576.751 117.975 561.436 132.984 542.543 132.984L118.07 132.984C99.1776 132.984 83.8623 117.975 83.8623 99.4615Z\" fill=\"#6F62FF\"\/>\n    <path class=\"finger stroke-current text-pop-black\" stroke-width=\"2\" d=\"M197.889 166.867C197.889 148.154 213.369 132.984 232.464 132.984L542.175 132.984C561.271 132.984 576.751 148.154 576.751 166.867C576.751 185.58 561.271 200.75 542.175 200.75L232.464 200.75C213.369 200.75 197.889 185.58 197.889 166.867Z\" fill=\"#6F62FF\"\/>\n    <path class=\"finger stroke-current text-pop-black\" stroke-width=\"2\" d=\"M216.28 234.632C216.28 215.92 231.76 200.75 250.856 200.75L542.176 200.75C561.271 200.75 576.751 215.92 576.751 234.633C576.751 253.346 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Give sales a boost<\/span><\/h2>\n\n\n\n<p>Did you know that businesses who use digital touch tech (like interactive touchscreens) report a <a href=\"https:\/\/www.viewpointtouch.com\/blog\/want-greater-customer-engagement-use-touch\" target=\"_blank\" rel=\"noopener\">20 &#8211; 30% increase in sales<\/a>?<\/p>\n\n\n\n<p>If you have an important pitch or tender coming up, an interactive touchscreen experience can be a refreshing and innovative way to approach sales. Just like point 2, you can help prospective customers engaged with a more immersive way of illustrating how you can work together.<\/p>\n\n\n\n<p>It also tends to be a more of a memorable experience, rather than just having everyone sitting round a table. Instead, they can stand up round the screen and explore your presentation to find the points they&#8217;re most interested in learning about.<\/p>\n\n\n\n<p>Your sales team can also quickly jump to the parts of the experience that naturally come up in conversation (although you don&#8217;t necessarily need a salesperson there all the time &#8211; another great benefit of a touchscreen!).<\/p>\n\n\n\n<p>A great example of this would be a marketing suite for a housing developer. Potential customers would be able to explore the development using 3D flythroughs and site plans to get a much better idea of what to expect.<\/p>\n\n\n\n<h2 class=\"has-pop-pink-color has-text-color wp-block-heading\"><span style=\"color: #f2168f;\">5. Keep stakeholders engaged<\/span><\/h2>\n\n\n\n<p>Staying on-theme with the idea of introducing a new building development, you could keep the public informed by allowing locals to explore the development of the new area, and find out vital information about local schools, housing and transport.<\/p>\n\n\n\n<p>They can also find out all about the developers and generally take their time exploring the area.<\/p>\n\n\n\n<p>A real-life example of this would be the touchscreen experience and demo suite we created for our client, <span style=\"font-weight: 400;\"> Ebbsfleet Development Corporation. Ebbsfleet Garden City is a new, multi-billion pound development, covering five square miles in north Kent.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/touchscreen-interactive-construction-touchtable-ebbsfleet-popcomms-1-1024x640.jpg\" alt=\"\" class=\"wp-image-250\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/touchscreen-interactive-construction-touchtable-ebbsfleet-popcomms-1-1024x640.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/touchscreen-interactive-construction-touchtable-ebbsfleet-popcomms-1-300x188.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/touchscreen-interactive-construction-touchtable-ebbsfleet-popcomms-1-768x480.jpg 768w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/touchscreen-interactive-construction-touchtable-ebbsfleet-popcomms-1-1536x960.jpg 1536w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/04\/touchscreen-interactive-construction-touchtable-ebbsfleet-popcomms-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>This <a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/ebbsfleet\/\" data-type=\"case-studies\" data-id=\"292\">interactive wayfinding map for Ebbsfleet Garden City<\/a> enables the audience to explore the latest developments in the area<\/em><\/figcaption><\/figure>\n\n\n\n<p>Ebbsfleet now has an impressive interactive space that allows people to learn about the development, whilst keeping both stakeholders and the public in the loop &#8211; and so far it&#8217;s received a fantastic response!<\/p>\n\n\n\n<h2 class=\"has-pop-pink-color has-text-color wp-block-heading\"><span style=\"color: #f2168f;\">6. Improve retail experience<\/span><\/h2>\n\n\n\n<p>For retailers, interactive touchscreens are becoming a popular way to help customers connect with your brand.<\/p>\n\n\n\n<p>For instance, a screen might not be a replacement for physical items you can touch and buy right there and then, but it is still a way of letting them explore products that you maybe don&#8217;t have in-store (for example a new car configurator, where they can change the colour of the interior, paint, wheel type, and other features).<\/p>\n\n\n\n<p>You can also use a touchscreen experience (or digital signage as it&#8217;s often referred to in retail) to make customers aware of offers, or sign up to receive newsletters &#8211; they can even enter into competitions!<\/p>\n\n\n\n<h2 class=\"has-pop-pink-color has-text-color wp-block-heading\"><span style=\"color: #f2168f;\">Advice from the touchscreen specialists<\/span><\/h2>\n\n\n\n<p>If some of the points above sound attractive to you, and you&#8217;re thinking of investing in an interactive touchscreen for your business, you should really start by thinking about your objectives and how they line up with those of your audience.<\/p>\n\n\n\n<p>You&#8217;ll also need to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The physical space your touchscreen is going into<\/li><li>The type of hardware you want to use (a touchtable, wall-mounted screen, freestanding&#8230; maybe a combination!)<\/li><li>Which types of content and interactivity you wish to include<\/li><li>The main message or action you want people to take away from your experience<\/li><li>How you&#8217;ll keep it updated &#8211; will there be internet access?<\/li><\/ul>\n\n\n\n<p class=\"has-pop-gray-background-color has-background\"><strong>TIP:<\/strong> You can read more about where to get started with an interactive touchscreen experience by <a href=\"https:\/\/dev.popcomms.com\/pop\/blog\/start-creating-interactive-touchscreen-experience-business\/\" target=\"_blank\" rel=\"noopener\">reading our recent blog<\/a>!<\/p>\n\n\n\n<p>In order to create an effective interactive touchscreen experience, you&#8217;ll probably need outside help &#8211; for example, a developer or interactive agency who has plenty of experience creating interactive touchscreen solutions for businesses like yours.<\/p>\n\n\n\n<p>They should be able to talk you through your options and help you out with some free, impartial advice &#8211; as well as showing you examples of their previous work, so you can get a better idea of what might be possible for you.<\/p>\n\n\n\n<h2 class=\"has-pop-pink-color has-text-color wp-block-heading\"><span style=\"color: #f2168f;\">In summary<\/span><\/h2>\n\n\n\n<p>Hopefully by now you&#8217;ll have a better idea of some of the ways your business could benefit from an interactive touchscreen experience. Not all of these will definitely apply to you, but touchscreens can have such a wide range of purposes that suit many different industries.<\/p>\n\n\n\n<p>Many of our clients opt for a touchscreen experience if they have a big event looming, or a sales pitch to make &#8211; in other words, times where they need to make a big impression. A touchscreen experience is a fabulous way of showing that you&#8217;re a forward-thinking and innovative brand &#8211; and it&#8217;ll certainly attract the crowds!<\/p>\n\n\n\n<p>Want to find out more about creating an interactive touchscreen experience for any of the reasons above? Simply download our guide or, if you&#8217;d like to chat about an idea, get in touch with us &#8211; we read and reply to every email!<\/p>\n\n\n\n    <div class=\"container-wide\">\n    <div\n      is=\"download\"\n      inline-template\n      id=\"download-form\"\n    >\n      <div class=\"download-form-container\"  data-email-title=\"\" data-email-image=\"\" data-email-file=\"\">\n        <div class=\"border-2 \">\n          <div class=\"sm:hidden block relative\" style=\"padding-bottom: 100%;\">\n            <div\n              class=\"absolute top-0 left-0 w-full h-full bg-no-repeat bg-center bg-cover\"\n              style=\"background-image: url(https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/touchscreen-interactive-multitouch-technology-touchtable-arm-popcomms-1.jpg)\"\n            ><\/div>\n          <\/div>\n          <div\n            ref=\"downloadForm\"\n            name=\"download_form\"\n            method=\"post\"\n            action=\"\"\n            onsubmit=\"return false\"\n            class=\"download-form w-full relative\"\n          >\n            <transition name=\"fade\">\n              <div\n                v-show=\"step !== 1\"\n                class=\"absolute flex flex-col top-0 left-0 w-full h-full shadow-md bg-pop-black\"\n                style=\"z-index: 1;\"\n              ><\/div>\n            <\/transition>\n            <div ref=\"downloadFormStep1\">\n              <div class=\"md:grid md:grid-cols-2\">\n  <div class=\"hidden md:block relative\" style=\"padding-bottom: 100%;\">\n    <div\n      class=\"absolute top-0 left-0 w-full h-full bg-no-repeat bg-center bg-cover\"\n      style=\"background-image: url(https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/06\/touchscreen-interactive-multitouch-technology-touchtable-arm-popcomms-1.jpg)\"\n    ><\/div>\n  <\/div>\n  <div class=\"flex flex-col\">\n    <div class=\"h-2\/5 bg-pop-pink text-pop-white p-6 lg:px-8 flex flex-col justify-center\">\n      <h3 class=\"font-semibold text-xl lg:text-2xl\">Download guide<\/h3>\n    <\/div>\n    <div class=\"h-3\/5 flex flex-col justify-between bg-pop-black\" >\n      <div class=\"flex items-center lg:text-lg h-full p-6 lg:px-8 text-pop-white\">\n        Download our guide to creating immersive touchscreen experiences\n      <\/div>\n      <div\n        class=\"flex justify-end cursor-pointer\"\n        @click=\"nextStep()\"\n      >\n        <div class=\"bg-pop-black text-pop-white text-pop-white m-0 px-4 py-2 h-10 leading-0\">\n          Download\n        <\/div>\n        <div class=\"w-10 h-10 p-2 bg-pop-navy\">\n          <svg class=\"w-full absolute left-1\/2 top-1\/2 -translate-y-1\/2 -translate-x-1\/2 transform rotate-90 text-pop-white\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n              class=\"fill-current text-pop-pink\"\n              d=\"M13.0607 0.625645C12.4749 0.0398579 11.5251 0.0398579 10.9393 0.625645L1.3934 10.1716C0.807611 10.7574 0.807611 11.7071 1.3934 12.2929C1.97919 12.8787 2.92893 12.8787 3.51472 12.2929L12 3.80762L20.4853 12.2929C21.0711 12.8787 22.0208 12.8787 22.6066 12.2929C23.1924 11.7071 23.1924 10.7574 22.6066 10.1716L13.0607 0.625645ZM13.5 24.3137V1.6863H10.5V24.3137H13.5Z\"\n              fill=\"currentColor\"\n            \/>\n          <\/svg>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep2\"\n              v-show=\"step === 2\"\n              class=\"absolute flex flex-col top-0 left-0 w-full h-full p-3 sm:p-10  text-pop-white z-10\"\n            >\n              <div class=\"text-sm mb-4\">1 \/ 3<\/div>\n              <div class=\"w-full md:w-5\/6 form-text leading-tight text-base sm:text-xl md:text-xl\">\n  We just need some details to get you started. Please enter your <span class=\"text-pop-yellow\">first name<\/span> and <span class=\"text-pop-yellow\">surname<\/span>.\n<\/div>\n<div class=\"flex-grow flex flex-col justify-center\">\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"first_name\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white \"\n        type=\"text\"\n        v-model=\"form.firstName.value\"\n        placeholder=\"First name *\"\n        @keyup.prevent=\"validateFirstName\"\n      >\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.firstName.valid)\" style=\"height: 2px;\"\n  ><\/div>\n  <\/div>\n  <\/div>\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"last_name\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white pr-12\"\n        type=\"text\"\n        v-model=\"form.lastName.value\"\n        placeholder=\"Surname *\"\n        @keyup.prevent=\"validateLastName\"\n      >\n            <svg @click=\"validateLastName\" class=\"absolute h-8 sm:h-auto top-1\/2 transform -translate-y-1\/2 right-0 cursor-pointer fill-current text-pop-white hover:text-pop-pink transition-colors\" width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M36.3746 25.0607C36.9604 24.4749 36.9604 23.5251 36.3746 22.9393L26.8287 13.3934C26.2429 12.8076 25.2931 12.8076 24.7073 13.3934C24.1216 13.9792 24.1216 14.9289 24.7073 15.5147L33.1926 24L24.7073 32.4853C24.1216 33.0711 24.1216 34.0208 24.7073 34.6066C25.2931 35.1924 26.2429 35.1924 26.8287 34.6066L36.3746 25.0607ZM12.6865 25.5L35.3139 25.5L35.3139 22.5L12.6865 22.5L12.6865 25.5Z\"\/>\n      <\/svg>\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.lastName.valid)\" style=\"height: 2px;\"\n  ><\/div>\n      <div class=\"hidden sm:block input-guide opacity-0 absolute -bottom-2 right-0 text-sm pt-1 text-right transform translate-y-full text-pop-white\">click or hit enter<\/div>\n  <\/div>\n  <\/div>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep3\"\n              v-show=\"step === 3\"\n              class=\"absolute flex flex-col top-0 left-0 w-full h-full p-3 sm:p-10 bg-pop-black text-pop-white z-10\"\n            >\n              <div class=\"text-sm mb-4\">2 \/ 3<\/div>\n              <div class=\" form-text w-full sm:w-4\/6 leading-tight text-base sm:text-xl md:text-xl\">\n  And now just your <span class=\"text-pop-yellow\">email<\/span> &amp; <span class=\"text-pop-yellow\">company name<\/span>, please.\n<\/div>\n<div class=\"flex-grow flex flex-col justify-center\">\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"email\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white \"\n        type=\"email\"\n        v-model=\"form.email.value\"\n        placeholder=\"Your email *\"\n        @keyup.prevent=\"validateEmail\"\n      >\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.email.valid)\" style=\"height: 2px;\"\n  ><\/div>\n  <\/div>\n  <\/div>\n  <div class=\"my-2 sm:my-4\">\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"company\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white pr-12\"\n        type=\"text\"\n        v-model=\"form.company.value\"\n        placeholder=\"Company *\"\n        @keyup.prevent=\"validateCompany\"\n      >\n            <svg @click=\"validateCompany\" class=\"absolute h-8 sm:h-auto top-1\/2 transform -translate-y-1\/2 right-0 cursor-pointer fill-current text-pop-white hover:text-pop-pink transition-colors\" width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M36.3746 25.0607C36.9604 24.4749 36.9604 23.5251 36.3746 22.9393L26.8287 13.3934C26.2429 12.8076 25.2931 12.8076 24.7073 13.3934C24.1216 13.9792 24.1216 14.9289 24.7073 15.5147L33.1926 24L24.7073 32.4853C24.1216 33.0711 24.1216 34.0208 24.7073 34.6066C25.2931 35.1924 26.2429 35.1924 26.8287 34.6066L36.3746 25.0607ZM12.6865 25.5L35.3139 25.5L35.3139 22.5L12.6865 22.5L12.6865 25.5Z\"\/>\n      <\/svg>\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.company.valid)\" style=\"height: 2px;\"\n  ><\/div>\n      <div class=\"hidden sm:block input-guide opacity-0 absolute -bottom-2 right-0 text-sm pt-1 text-right transform translate-y-full text-pop-white\">click or hit enter<\/div>\n  <\/div>\n  <\/div>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep4\"\n              v-show=\"step === 4\"\n              class=\"absolute flex flex-col top-0 left-0 w-full h-full p-3 sm:p-10 bg-pop-black text-pop-white z-10\"\n            >\n              <div class=\"text-sm mb-4\">3 \/ 3<\/div>\n              <div class=\"w-1\/2 form-text opacity-0 sm:mb-12 leading-tight text-base sm:text-xl md:text-xl\">\n  Brill! Are you a human?\n  Prove it by simply entering the answer to <span class=\"text-pop-yellow\" v-html=\"captcha.a\"><\/span> <span class=\"text-pop-yellow\">+<\/span> <span class=\"text-pop-yellow\" v-html=\"captcha.b\"><\/span>\n<\/div>\n<div class=\"grid grid-cols-2 auto-cols-auto space-x-4 my-4\">\n  <div>\n    <div class=\"input-box relative w-full\">\n  <div class=\"relative overflow-hidden\">\n    <div class=\"input-content transform translate-y-full\">\n      <input\n        name=\"captcha\"\n        class=\"w-full font-normal text-lg sm:text-2xl bg-pop-black text-pop-white \"\n        type=\"text\"\n        v-model=\"form.captcha.value\"\n        placeholder=\"Your answer?\"\n        @keyup.prevent=\"validateCaptcha\"\n      >\n          <\/div>\n  <\/div>\n\n  <div\n    class=\"input-border absolute top-full left-0 transition-colors duration-300\" :class=\"validationHighlight(form.captcha.valid)\" style=\"height: 2px;\"\n  ><\/div>\n  <\/div>\n  <\/div>\n<\/div>\n<div class=\"form-text flex opacity-0 text-xs\">\n  <div>\n    By submitting this form you agree to POPcomms <a class=\"text-pop-pink underline\" href=\"https:\/\/dev.popcomms.com\/pop\/privacy-policy\" target=\"_blank\">Privacy Policy<\/a>\n  <\/div>\n<\/div>\n<div\n  class=\"absolute bottom-0 right-0 flex justify-center cursor-pointer\"\n  @click=\"submit\"\n>\n  <div class=\"bg-pop-purple text-pop-white m-0 px-4 py-3 h-12 leading-0\">\n    Submit\n  <\/div>\n  <div class=\"w-12 h-12 p-2 bg-white flex items-center justify-center\">\n    <svg class=\"transform rotate-90 text-pop-purple\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path\n        class=\"fill-current\"\n        d=\"M13.0607 0.625645C12.4749 0.0398579 11.5251 0.0398579 10.9393 0.625645L1.3934 10.1716C0.807611 10.7574 0.807611 11.7071 1.3934 12.2929C1.97919 12.8787 2.92893 12.8787 3.51472 12.2929L12 3.80762L20.4853 12.2929C21.0711 12.8787 22.0208 12.8787 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xlink:href=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAwAAAAMCAYAAABWdVznAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAA8SURBVHgB7dGxDQAgCATAdytjwWqwDzuqaBzg7SggITTHN99AzBC3ODoBo3Ds6uJaOAl+DzS+jf\/gE74Bfmo++ZWcm1wAAAAASUVORK5CYII=\"\/>\n    <\/defs>\n  <\/svg>\n<\/div>\n            <\/div>\n            <div\n              ref=\"downloadFormStep5\"\n              v-show=\"step === 5\"\n              class=\"absolute top-0 left-0 w-full h-full p-3 sm:p-10 bg-pop-black text-pop-white z-10\"\n            >\n              <div class=\"text-sm p-3 sm:p-10\">Complete<\/div>\n              <div class=\"grid md:grid-cols-2\">\n  <div class=\"flex flex-col form-text justify-center text-xl p-6\">\n    <div>\n      Thanks, <span class=\"text-pop-yellow\">all done!<\/span><br>\n      Check your email to find your guide.\n    <\/div>\n  <\/div>\n<\/div>\n\n  <svg class=\"hidden md:block absolute right-0 top-1\/2 transform -translate-y-1\/2\" width=\"408\" 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Perhaps for an event, exhibition or customer sales centre? Touchscreen experiences are a great way to get a message across simply and clearly, whilst building your brand&#8217;s image &#8211; not to mention a reliable sales pipeline. But if you&#8217;re considering [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[113,123,102,98,144,136,14,155,170,106],"class_list":["post-5346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-touchscreens","tag-b2b-sales","tag-digital-sales-tool","tag-events","tag-interactive-content","tag-interactive-presentation","tag-interactive-sales-experiences","tag-interactive-touchscreen-experiences","tag-touchscreen-presentation","tag-touchscreens-for-events","tag-tradeshow"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/5346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/comments?post=5346"}],"version-history":[{"count":0,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/5346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media\/254"}],"wp:attachment":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media?parent=5346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/categories?post=5346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/tags?post=5346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}