{"id":5190,"date":"2018-03-06T10:00:26","date_gmt":"2018-03-06T10:00:26","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=5190"},"modified":"2021-09-22T14:41:13","modified_gmt":"2021-09-22T13:41:13","slug":"use-day-life-interactive-presentation","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/use-day-life-interactive-presentation\/","title":{"rendered":"A Simple Visual Storytelling Technique to Bring your Presentations to Life"},"content":{"rendered":"\n<p>You probably know that visual storytelling is a vital tool in effectively communicating ideas and engaging with customers. It is a technique that is equally important in B2B sales presentations &#8211; it can significantly improve your audience&#8217;s understanding, making your messages more persuasive and memorable. <\/p>\n\n\n\n<p>There are many ways of approaching visual storytelling and techniques but there is one simple technique which you can use to inject life into your presentations and create a more compelling story. <\/p>\n\n\n\n<p>We call it &#8216;a day in the life&#8217; scenario and we use this technique a lot when developing <a href=\"https:\/\/dev.popcomms.com\/pop\/sales-enablement-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales enablement tools<\/a> and <a href=\"https:\/\/dev.popcomms.com\/pop\/touchscreen-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">touchscreen experiences<\/a> for our clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is &#8216;a day in the life&#8217; scenario?<\/h2>\n\n\n\n<p>As the name suggests &#8216;a day in the life&#8217; scenario is where you illustrate how your products or solutions fit into your customer&#8217;s world and enable them to gain a competitive advantage, this could be by improving services, saving money, streamlining processes or opening up new markets &#8211; whatever the value is that you are bringing to the customer and their world.<\/p>\n\n\n\n<p>By creating this scenario you are demonstrating a number of things:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You are demonstrating that you truly understand your audience&#8217;s business as you have illustrated their day to day operations<\/li><li>You have put the audience squarely at the heart of your messaging, creating a uniquely personal experience for them rather than a generic presentation<\/li><li>You are moving away from being just product based<\/li><li>You are creating a visual story that is far more memorable because it is easy for the audience to quickly understand where the value to them lies<\/li><\/ul>\n\n\n\n<p>As an example, we created a &#8216;day in the life&#8217; scenario for one of our customers <a href=\"https:\/\/dev.popcomms.com\/pop\/case-studies\/isotrak\/\" target=\"_blank\" rel=\"noreferrer noopener\">Isotrak<\/a>. Isotrak develops commercial vehicle tracking systems that are used by 90% of home delivery companies, such as Sainsburys. Their presentations had always been very product focussed and were no longer delivering the impact and results that the business needed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/Surface_new-1-1024x640-1.png\" alt=\"\" class=\"wp-image-11070\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/Surface_new-1-1024x640-1.png 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/Surface_new-1-1024x640-1-300x188.png 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/Surface_new-1-1024x640-1-768x480.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Most delivery companies face similar business pressures and challenges which affect many parts of their business &#8211; Isotrak&#8217;s systems address the most significant of these challenges.<\/p>\n\n\n\n<p>In order to illustrate how they seamlessly integrate into their customers&#8217; businesses and deliver vital business metrics solving many of these challenges, we illustrated the typical day of a delivery driver, the teams that support them and the business itself.<\/p>\n\n\n\n<p>Visually, we demonstrated Isotrak&#8217;s deep understanding of their customers&#8217; businesses the challenges that they face on a daily basis, and how with Isotrak&#8217;s systems, vital analytics could be obtained to open up opportunities&nbsp;to gain a competitive advantage.<\/p>\n\n\n\n<p>This scenario helped to facilitate conversations around the customer&#8217;s specific challenges and by using detailed actionable information Isotrak could tailor their messaging in further conversations with the customer, elevating themselves from being just another product based company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steps for building &#8216;a day in the life&#8217; scenario<\/h2>\n\n\n\n<p>If you think this kind of scenario could work for your business then we&#8217;ve outlined some of the steps that we go through to create a persuasive scenario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Understand your audience and the world they operate in<\/h3>\n\n\n\n<p>Before you go any further, you need a good sense of who your audience is. Think carefully about what&#8217;s going on in their daily lives, their issues and opportunities, likes and dislikes, needs and wants. What are the challenges they&#8217;re currently facing? Do they have any particular attitudes that influence their decision-making?<\/p>\n\n\n\n<p>What are they trying to achieve as a business:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What macro and micro factors are affecting their business and the industry as a whole?<\/li><li>More importantly what is going on with their customers?<\/li><\/ul>\n\n\n\n<p>All of these answers will help you to create a persuasive and compelling story.<\/p>\n\n\n\n<p><strong>TIP:<\/strong> We recommend taking the time to research current trends and challenges that are impacting your customers, to ensure that you are being relevant, addressing what&#8217;s happening now &#8211; not six months ago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: <strong>Illustrate their world<\/strong><\/h3>\n\n\n\n<p>Now that you&#8217;ve thoroughly considered your audience you want to map out a typical scenario that is familiar to them. So, this could be the day in the life of a delivery driver, if&nbsp;you&#8217;re talking about telematics, or&nbsp;one of their customers or support staff. It&#8217;s important that you clearly flag points in their day where issues will arise for them that you can specifically address.<\/p>\n\n\n\n<p>We often illustrate customer analytics as a dashboard, highlighting the key business metrics&nbsp;so that you can quickly and clearly&nbsp;show the impact &#8211; both positive and negative of the issues that people are facing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: <strong>Map your solutions onto the visual<\/strong><\/h3>\n\n\n\n<p>Now you can map onto the visual all the touchpoints for your solutions and where they seamlessly integrate into your customer&#8217;s world. You need to clearly illustrate the impact they have and the value that they deliver. You can use the dashboard metrics to illustrate the positive impacts.<\/p>\n\n\n\n<p>Where possible you should also illustrate the opportunities that you create &#8211; solving problems is good but customers also want opportunities &#8211; these will be far more attractive to the business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to tell a persuasive B2B story with your presentations\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hIUxKm5Tjkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>The above video is a step by step walkthrough of the presentation we created for Isotrak<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In summary<\/h2>\n\n\n\n<p>Remember, it&#8217;s all about making it as easy as possible for people to understand the value you&#8217;ll bring to the relationship. Don&#8217;t just expect people to instantly understand your products, solutions, ideas through a list of bullet points &#8211; that&#8217;s just hard work.<\/p>\n\n\n\n<p>Instead, create a visual story that is memorable, relevant and engaging.<\/p>\n\n\n\n<p>Want to know more about creating persuasive and engaging interactive presentations? Feel free to get in touch. We read and reply to every message we receive.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably know that visual storytelling is a vital tool in effectively communicating ideas and engaging with customers. It is a technique that is equally important in B2B sales presentations &#8211; it can significantly improve your audience&#8217;s understanding, making your messages more persuasive and memorable. There are many ways of approaching visual storytelling and techniques [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23,4],"tags":[113,98,136,19,163,125,86],"class_list":["post-5190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-enablement","category-touchscreens","tag-b2b-sales","tag-interactive-content","tag-interactive-sales-experiences","tag-sales-enablement","tag-sales-presentations","tag-sales-tool","tag-visual-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/5190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/comments?post=5190"}],"version-history":[{"count":0,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/5190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media\/8415"}],"wp:attachment":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media?parent=5190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/categories?post=5190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/tags?post=5190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}