{"id":4965,"date":"2018-02-06T10:00:28","date_gmt":"2018-02-06T10:00:28","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=4965"},"modified":"2021-09-22T11:20:22","modified_gmt":"2021-09-22T10:20:22","slug":"will-interactive-touchscreen-solution-bespoke-brand","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/will-interactive-touchscreen-solution-bespoke-brand\/","title":{"rendered":"Will an Interactive Touchscreen Solution be Bespoke to my Brand?"},"content":{"rendered":"\n

Are you curious about how you can create an interactive touchscreen solution<\/a> for your sales team, customer sales centre or exhibition or tradeshow, that\u2019s completely bespoke to your brand and needs? <\/span><\/p>\n\n\n\n

Most companies are very particular, and rightly so, about how their brand is represented and seen by customers. <\/span><\/p>\n\n\n\n

If you\u2019re anything like most of our clients, you\u2019ll want your brand to be clearly reflected in anything you create, and closely aligned with your brand guidelines. <\/span><\/p>\n\n\n\n

When investing in an interactive touchscreen, you want to tell a story – the real question is, how can your brand be clearly reflected in that story, whilst giving you full control of the visual elements? <\/span><\/p>\n\n\n\n

As touchscreen and sales enablement tool<\/a> development specialists, we\u2019re going to tell you what to look out for to ensure your interactive touchscreen solution will be bespoke to your brand. <\/span><\/p>\n\n\n\n

But first\u2026 <\/span><\/p>\n\n\n\n

Why should a touchscreen be bespoke to your brand?<\/span><\/h2>\n\n\n\n

Every single communication and touchpoint is an extension of your brand; not only from a visual standpoint but also in the way that people interact with that communication. Hence, a touchscreen is an extension of your brand, in terms of visuals, content, language and functionality. <\/span><\/p>\n\n\n\n

If your touchscreen is difficult to use or badly designed then this will impact negatively on your brand. <\/span><\/p>\n\n\n\n

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Ultimately, you want people to have a positive experience with your brand, and only you can decide on what kind of experience you want that to be. Think about the impression you want to leave people with; what makes the difference between a positive and negative experience, what are your objectives and those of your audience and how do you align the two? <\/span><\/p>\n\n\n\n

These questions are critical when considering the experience you want to create and how your brand will be portrayed and seen by customers – <\/span>a strong brand sells!<\/b><\/p>\n\n\n\n

How to ensure your touchscreen experience will be bespoke to your brand<\/span><\/h2>\n\n\n\n

Not all touchscreen developers are equal. Some developers – usually ones that specialise more in the hardware side of things – offer templates that can be adapted to suit your needs, but won\u2019t necessarily be bespoke to your brand, or give the level of interactivity you require. <\/span><\/p>\n\n\n\n

We would recommend staying away from templated experiences as they can be clunky and less intuitive to use – plus, they won\u2019t necessarily stand out as being particularly unique, or delivering the best experience or representation of your brand. <\/span><\/p>\n\n\n\n

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Instead, look at interactive agencies – or touchscreen specialists – who understand branding. Check out their previous work; do they seem to understand branding in their examples? Are their touchscreen experiences well-designed with strong branding? <\/span><\/p>\n\n\n\n

Ask them if they\u2019re prepared to work with your brand agency or internal team to ensure a consistent brand language. A good agency or specialist should be adept and comfortable with either option. <\/span><\/p>\n\n\n\n

However, it\u2019s wise to remember that touchscreens have their own design rules, so you must be able to trust the touchscreen agency to work with your brand. You need to be flexible enough to allow them to adapt brand language to work within an interactive touchscreen.<\/span><\/p>\n\n\n\n

Ensuring you hit the mark with your touchscreen experience<\/span><\/h2>\n\n\n\n

There\u2019s more to creating an interactive touchscreen solution than simply ensuring it works with your branding. You also have to ensure it\u2019s going to hit the mark with your target audience and aligns their objectives with what you\u2019re ultimately trying to achieve. <\/span><\/p>\n\n\n\n

TIP:<\/b> We\u2019ve gone into much more detail about this in our recent blog: <\/span>\u2018Where to Start When Creating an Interactive Touchscreen Experience for Your Business<\/span><\/a>\u2019.<\/span><\/p>\n\n\n\n

It\u2019s also important to carefully consider the kind of experience you want people to have when interacting with your brand. Should it be:<\/span><\/p>\n\n\n\n