{"id":4908,"date":"2018-02-23T10:00:54","date_gmt":"2018-02-23T10:00:54","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=4908"},"modified":"2021-11-10T14:27:38","modified_gmt":"2021-11-10T14:27:38","slug":"3-reasons-need-engaging-interactive-presentations","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/3-reasons-need-engaging-interactive-presentations\/","title":{"rendered":"3 Reasons Why You Need More Persuasive Interactive Presentations"},"content":{"rendered":"\n

Updated March 2021<\/em><\/p>\n\n\n\n

Hand on heart, how many people out there who give sales presentations really think they are the best and most persuasive they could be?<\/p>\n\n\n\n

From our years of experience I would say very few – and even then I think they are a little deluded!<\/p>\n\n\n\n

The problem today is that buyers have changed significantly. They are more brand aware, have less time for face to face meetings and expect suppliers to not only deliver on their products with excellent service, that’s a given, but they also want their supplier to add real value and create opportunities for them. This means your customer presentations have to deliver on multiple levels within a short amount of time and deliver a compelling and persuasive story.<\/p>\n\n\n\n

\"Fujitsu
Our compelling interactive presentations for Fujitsu<\/a> encourage conversations and allow the sales team to tailor their messages to their audience easily and effectively<\/figcaption><\/figure>\n\n\n\n

“74% of buyers choose the sales rep that was first to add value and insight.”<\/p>Corporate Visions <\/cite><\/blockquote>\n\n\n\n

Well, an interactive presentation or digital sales tool<\/a> will go some way towards helping and as a creative technology business, we’ve highlighted three reasons why you need more engaging, interactive presentations for your sales pitches. But, first of all you might be wondering…<\/p>\n\n\n\n

What is an interactive presentation?<\/h2>\n\n\n\n

An interactive presentation is a presentation you can interact with using navigation, hyperlinks and hotspots etc. So when you are presenting you can click on some content and something will happen, for example a pop-up box will appear or it is possible to jump to a specific slide. Sounds simple enough, but it’s what the interactivity enables you to do that is key here.<\/span><\/p>\n\n\n\n

Interactivity fundamentally changes the way you can present and talk to customers<\/span> and supports conversational selling<\/a>. <\/p>\n\n\n\n

It frees you from a linear presentation format, letting you jump to content depending on the conversation. It creates a personal experience for the customer and becomes that all important ‘customer-centric’ experience.<\/span><\/p>\n\n\n\n

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