{"id":4595,"date":"2017-12-06T15:48:05","date_gmt":"2017-12-06T15:48:05","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=4595"},"modified":"2021-11-10T14:44:42","modified_gmt":"2021-11-10T14:44:42","slug":"what-are-the-options-for-creating-an-persuasive-interactive-presentation","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/what-are-the-options-for-creating-an-persuasive-interactive-presentation\/","title":{"rendered":"What Are the Options for Creating a Persuasive Interactive Presentation?"},"content":{"rendered":"\n

Do you need more creative, engaging and interactive presentations for your business, perhaps for a B2B sales pitch, but want to find out what\u2019s possible first? <\/span><\/p>\n\n\n\n

If you\u2019re not getting the results you need from the same generic PowerPoint presentations stuffed full of content and bullet points, there is another way. <\/span><\/p>\n\n\n\n

The key thing to remember, and what so many people forget, is that your customers don\u2019t want to sit through a presentation that\u2019s all about you, or your company. Instead, it should be about making it relevant and personal to them.<\/span><\/p>\n\n\n\n

As specialists in visual storytelling through interactive presentations, sales enablement tools<\/a> and touchscreen experiences<\/a>, we\u2019re going to talk you through some steps to create a more meaningful, relevant and engaging presentation.<\/span><\/p>\n\n\n\n

1. Built-in navigation for each section of your presentation<\/span><\/h2>\n\n\n\n

Rather than having to present a linear, slide-by-slide presentation,<\/span> introduce navigation at the bottom of the slide<\/span><\/a>. This will let you skip between different sections or topics with ease, letting you tailor your presentation to what the customer wants to talk about. <\/span><\/p>\n\n\n\n

It doesn\u2019t mask over a generic or product-focused presentation, so some serious thought and consideration will have to be given to the content, structure and flow of your presentation, so that it is customer focused. <\/span><\/p>\n\n\n\n

This will ensure you get the most out of the presentation\u2019s navigation, and ensures you have a conversation with the customer – instead of just talking at them. <\/span><\/p>\n\n\n\n

TIP:<\/b> You can even take this one step further and introduce a central visual that the presentation is built around, which can act as your navigational device.<\/span><\/p>\n\n\n\n

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In this example for Fujitsu<\/a>, we have navigation built around a central visual which is repeated throughout the presentation, as well as navigation at the bottom of the slide.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

2. Page-specific navigation\/hotspots<\/span><\/h2>\n\n\n\n

One mistake many businesses make is when they try to cram something very complex into one slide (think multiple bullet points in a tiny font size). <\/span><\/p>\n\n\n\n

So, what can you do instead? Well, if you have a product, for instance, with multiple features to get across, you should start with a clear, bright image of that product. Then, introduce clickable hotspots so you can drill down into more detailed content.<\/span><\/p>\n\n\n\n

Each of these hotspots can take you to a specific slide which describes that particular feature. It\u2019s a much better way to navigate than having to pack everything onto one slide.<\/span><\/p>\n\n\n\n

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In this example for fedr8, the presenter is able to click on each stage of the process and is taken to a separate slide which contains relevant information.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

3. Interactive scenarios (like \u2018a day in the life\u2019 scenario)<\/span><\/h2>\n\n\n\n

If you have a product or service, the chances are it can\u2019t just be described on one slide. Instead, why not demonstrate how it works within the customer’s environment, show people how something works don\u2019t tell them? We often build a \u2018day in the life\u2019 scenario which walks people through a story of how our customer\u2019s solution fits into their customer\u2019s world. <\/span><\/p>\n\n\n\n

For example, if you\u2019re a logistics company, show what happens at the depot at the beginning of the day. Then, go on to explain what happens on the road, before demonstrating what happens for the driver, and for the end customer once the parcel is delivered. <\/span><\/p>\n\n\n\n

Finally, you can follow the driver back to the depot at the end of the day giving your audience a full picture from start to finish and the benefits and opportunities . This helps create a conversation, and allows for customers to ask you questions along the way.<\/span><\/p>\n\n\n\n

Think of it as a bit like taking them on a journey.<\/span><\/p>\n\n\n\n

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In this example for Isotrak<\/a>, the Day in the Life scenario shows various stages of a typical driver\u2019s day – demonstrating where both the solutions (left) are involved and benefits (bottom) occur.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

4. Audience-specific content <\/span><\/h2>\n\n\n\n

A generic presentation is just that; full of generic content that is unspecific to anyone. So, if you have multiple stakeholders in the room, why not have an interactive section in your presentation which allows for tailored messaging?<\/span><\/p>\n\n\n\n

For instance, when you talk to the CFO, be able to navigate to finance information. When you talk to the CMO, bring up the marketing information that\u2019s going to be to his benefit. This makes the content specifically relevant to them, and shows you\u2019re addressing their specific challenges.<\/span><\/p>\n\n\n\n

This also works for different industries; because whilst your product may work in both a healthcare and retail environment, they both have fundamental differences, trends and challenges. <\/span><\/p>\n\n\n\n

You should be able to address these individually, not talk about everything to everyone.<\/span><\/p>\n\n\n\n

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In this example for Isotrak<\/a>, this customer challenges dashboard is interactive, enabling the presenter to bring up specific information for each stakeholder and business challenge.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

5. Interactive diagrams \/ 3D models<\/span><\/h2>\n\n\n\n

When something is complex – especially in technology or manufacturing – make it easy for people to understand. Maybe you have a complex product that you want to introduce. Why not build it up in stages, layer by layer, and talk them through it? <\/span><\/p>\n\n\n\n

Then, if they have any questions, you can always back it up a few levels, so you can clarify anything they\u2019re unsure of, or give them more information about any particular element. <\/span><\/p>\n\n\n\n

You can also have 3D models – combined with navigation and interactivity, it can become a powerful tool to showcase a solution or service.<\/span><\/p>\n\n\n\n

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In this example for Fujitsu<\/a>, we visual a Security Operations Centre, we step through each part step-by-step and make it easy for the customer to understand the importance and relevance of each component.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

How easy is it to implement these options?<\/span><\/h2>\n\n\n\n

It\u2019s vital to carefully consider your presentation from your audience\u2019s point of view, along with the messaging you\u2019re looking to present. It\u2019s important to bear in mind that whilst the navigation aspect may <\/span>seem<\/span><\/i> easy, getting the flow and the content right is really the key to a successful presentation.<\/span><\/p>\n\n\n\n

So, if you\u2019re looking for an effective interactive presentation, it might be a good idea to seek out some professional advice. <\/span><\/p>\n\n\n\n

The next steps to gaining an interactive presentation<\/span><\/h2>\n\n\n\n

If you\u2019re looking for an interactive presentation that hits the mark every time, we\u2019d advise seeking out an interactive agency that\u2019s got all the right experience, and who can see things from your customers\u2019 point of view. <\/span><\/p>\n\n\n\n

It\u2019s good to bear in mind that you may be too close, or too familiar to your message. It may even have been adapted over time, rather than reviewed properly, so getting that outside perspective can really make a difference. <\/span><\/p>\n\n\n\n

An agency can get all of the stakeholders together and review the presentation  step-by-step; realigning the flow of your story and messaging so it\u2019s built around the customer.<\/span> We call this process our Customer-First Blueprint\u00ae<\/a> and think of it as being the most important part of the process. <\/p>\n\n\n\n

A real-life example<\/span><\/h2>\n\n\n\n

When Paragon Software Systems wanted to update the way it told its story, putting customer challenges at the heart of its presentation and making sure the routing and planning software were clearly communicated, they came to us. <\/span><\/p>\n\n\n\n

We realised early on that this needed to be an interactive deck. So, we started by holding a workshop with senior stakeholders, and built a sitemap and storyboard for the presentation. We then introduced industry challenges (that were interactive) and a \u2018day in the life\u2019 scenario.<\/span><\/p>\n\n\n\n

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Interactive dashboard – featuring industry challenges<\/em><\/figcaption><\/figure><\/div>\n\n\n\n
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Day in the life scenario – demonstrating the various touchpoints of the Paragon solution<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

This was all underpinned with navigation throughout the presentation that enabled different audiences to be addressed. It also accommodated different presentation styles and meeting requirements. <\/span><\/p>\n\n\n\n

\u201cWe very much enjoy working with POPcomms; they produce so much more than just good-looking PowerPoint presentations. Our new sales presentation is really helping us to tell our story differently, consistently communicating the value of Paragon to transport operations looking to save money but also continuously improve their delivery services.\u201d<\/span><\/em><\/p>Kristel Jarvis, Marketing Manager of Paragon Software Systems<\/cite><\/blockquote>\n\n\n\n

Conclusion<\/span><\/h2>\n\n\n\n

We hope this blog has helped give you a better idea of the main options available for creating an effective interactive presentation. Remember, you must put your audience first; think about them and what they want to hear. <\/span><\/p>\n\n\n\n

Then, consider how this can translate to interactive elements that help tell your story. Your audience is everything; lose them along the way, and your presentation loses all value. <\/span><\/p>\n\n\n\n

Do you want to know more about what\u2019s possible with an interactive presentation? Get in touch with us – we promise to respond with something helpful!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you need more creative, engaging and interactive presentations for your business, perhaps for a B2B sales pitch, but want to find out what\u2019s possible first? If you\u2019re not getting the results you need from the same generic PowerPoint presentations stuffed full of content and bullet points, there is another way. The key thing to […]<\/p>\n","protected":false},"author":3,"featured_media":10395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23,238,4],"tags":[84,113,111,123,102,98,136,14,110,199,86],"class_list":["post-4595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-enablement","category-sales-presentation","category-touchscreens","tag-advice","tag-b2b-sales","tag-conversational-selling","tag-digital-sales-tool","tag-events","tag-interactive-content","tag-interactive-sales-experiences","tag-interactive-touchscreen-experiences","tag-narrative-presentation","tag-narrative-presenting","tag-visual-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/4595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/comments?post=4595"}],"version-history":[{"count":0,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/4595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media\/10395"}],"wp:attachment":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media?parent=4595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/categories?post=4595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/tags?post=4595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}