{"id":4381,"date":"2017-10-12T14:52:21","date_gmt":"2017-10-12T13:52:21","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=4381"},"modified":"2021-09-29T11:25:27","modified_gmt":"2021-09-29T10:25:27","slug":"looking-ways-increase-accessibility-museum-gallery-archives-visitors","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/looking-ways-increase-accessibility-museum-gallery-archives-visitors\/","title":{"rendered":"How to increase accessibility to your museum or gallery archives for visitors"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">If you\u2019re in the same situation as some of our clients, you may be looking to provide new or improved ways for people to make sense of their heritage, and to enhance their understanding, enjoyment and experience of history.<\/span> Perhaps you&#8217;ve seen a <a href=\"https:\/\/dev.popcomms.com\/pop\/touchscreen-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Touchscreen experience<\/a> and wondered if one would work for you?  <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With most museums and galleries these days, there is also an urgent need for digitisation and preservation &#8211; otherwise, some incredibly valuable material could end up being lost forever. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, some films are vanishing, there are fewer people who can run older equipment, and all too often, information or material is being lost or forgotten about; its context no longer understood. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It has to be said that people do have a great interest in heritage; be it family members, historical figures, or local history. Despite this, valuable information or materials can still be lost or turned over to a generation of people who no longer care. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/POPcomms_the_royal_mint_touchscreen_thumbnail-1024x576-4.jpg\" alt=\"\" class=\"wp-image-11162\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/POPcomms_the_royal_mint_touchscreen_thumbnail-1024x576-4.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/POPcomms_the_royal_mint_touchscreen_thumbnail-1024x576-4-300x169.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/POPcomms_the_royal_mint_touchscreen_thumbnail-1024x576-4-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">As an agency who specialises in interactivity and solutions to help engage audiences of all backgrounds and generations, we\u2019re going to talk you through the whole process of archive digitisation, protection and preservation &#8211; and the different ways of improving access to information. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But first\u2026 <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Inaccessibility, and why archives need to reconsider<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say the majority of stories live with curators, and we may rely too heavily on them. What knowledge they have needs to be opened up and made easily available to a wider audience. Archivists and curators are an integral part of making that information accessible to the public. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This goes against the grain of heritage often being hidden, little-known or just generally inaccessible. There\u2019s often a theme of rich and diverse materials locked away in dusty back rooms that may only ever be used to supplement galleries or exhibits. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, what options do you have? Well, it\u2019s absolutely vital to carefully consider which materials are being used, and how you can make the most of them. You should also think about introducing a change of audience, and purpose. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No longer can archives be considered as \u2018just for researchers\u2019. There are now people from a much wider range of ages, ethnicities, social backgrounds, and technological abilities, all who are expressing their interest in history and want to learn more. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Heritage is an essential part of the tourism industry and helps to attract visitors from overseas whilst bringing investment into local economies. Opening up your archives to a wider audience can help breath new life into your museum or gallery. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, below we\u2019re going to take a closer look at some of the elements that could potentially help you to open up your archives for the public to enjoy:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Introducing physical exhibitions <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s true that no matter how well you present information, there\u2019s nothing quite like having physical objects on display. They could be wall-mounted, displayed in cases, or you could even include some hands-on experiences! <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pros <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People can see objects with their own eyes <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This very visual approach helps to capture the imagination<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having the object visible can allow people to appreciate it more<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Physical objects can also be associated with surrounding contextual information<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cons <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some objects require a lot of space<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The items need to be well cared for <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People can sometimes just look at the object without fully reading the information &#8211; and as a result, not understand the story<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This can mean exhibition design\/printing costs <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can lead to limited contextual information or interaction with the object <\/span><\/li><\/ul>\n\n\n\n<p><b>This is a good solution if:<\/b><span style=\"font-weight: 400;\"> You have a wealth of physical and fascinating objects that people would benefit from seeing, along with the space to exhibit all the required information to complement them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Organising your content into a catalogue <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When your content is digitised, you can then make that database available online or within an archive. This makes it easier for users to search and find the records or information they need.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/NLS-CATALOGUE-1024x640-1.jpg\" alt=\"\" class=\"wp-image-11164\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/NLS-CATALOGUE-1024x640-1.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/NLS-CATALOGUE-1024x640-1-300x188.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/NLS-CATALOGUE-1024x640-1-768x480.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pros <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can give users access to a huge depth of information &#8211; both in terms of the number of items, and information on each of them<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s great for researchers and people who know what they\u2019re looking for<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It allows for good visibility on what exists within the archive &#8211; and is good for quickly finding the information you need <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It ensures that information is preserved and available <\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s essentially one large database, which can be dull or tricky to use<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There\u2019s no real context or story behind the information presented<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can just be used as a content dump, with no real consideration for your audience<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can be intimidating for first-time users &#8211; people often don\u2019t know where to start<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This approach is still very reliant on archivists or curators to make it make sense<\/span><\/li><\/ul>\n\n\n\n<p><b>This is a good solution if: <\/b><span style=\"font-weight: 400;\">You have a large depth of content that needs organising, and it\u2019s predominantly going to be used by more advanced researchers<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Developing a curated interface to tell stories<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This third approach involves having a thematically organised \u201cfront window\u201d to your archive and provides a way to tell stories through curated content &#8211; often in visual and engaging ways.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/National-Library-of-Scotland-Touchscreen-Thumb-1024x640-2.jpg\" alt=\"\" class=\"wp-image-11165\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/National-Library-of-Scotland-Touchscreen-Thumb-1024x640-2.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/National-Library-of-Scotland-Touchscreen-Thumb-1024x640-2-300x188.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/National-Library-of-Scotland-Touchscreen-Thumb-1024x640-2-768x480.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pros <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This approach makes it easier for people to interpret archived content, by giving it to them in themes, e.g. \u2018Shipbuilding\u2019, \u2018World War 2\u2019 etc.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can utilise accessible technology &#8211; like <a href=\"https:\/\/dev.popcomms.com\/pop\/what-we-do\/touchscreens-old\/\">interactive touchscreens<\/a> &#8211; to reduce the barriers to your content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having a combination of curated content and touchscreens opens up a wide range of audiences who would never have been able to access your content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rather than just viewing one or two separate articles, we can present stories to people and recommend other things for them to read<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This approach can act like the curator in the room &#8211; people can get a real sense and understanding of history<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An assortment of various types of media can be introduced &#8211; such as text, videos and images &#8211; all in one place, helping to bring your archive to life<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can provide a gateway to the wider catalogue of research<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They can be a fun, visual and exciting way for people to interact with your archives and content <\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cons <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This approach requires planning &#8211; you need to take the time to develop stories and create a user experience that people will want to spend time using<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There\u2019s a considerable investment in technology &#8211; including touchscreens, software, and the development of the interface itself<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It usually requires funding\/other stakeholders to get involved <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You may need to think about how you can keep your content up-to-date and relevant for visitors <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can be quite a culture shock in terms of introducing such a different approach <\/span><\/li><\/ul>\n\n\n\n<p><b>This is a good solution if: <\/b><span style=\"font-weight: 400;\">You\u2019re looking to open your archives to a wider audience and present a new way of telling stories and history that\u2019s exciting, visual and engaging.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Why not combine some of the options above? <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are pros and cons to all of the options above, but together, they can all make up vital elements for introducing a new and easier way for people to gain access to (and enjoy) your archives. <\/span><\/p>\n\n\n\n<p>For example, having a curated interface can serve as a window to your wider catalogue, and it can also be positioned alongside physical objects and descriptions to provide rich, contextual information and tell stories that will help fuel people\u2019s imaginations.<\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">One example of this is <\/span><\/i><a href=\"https:\/\/dev.popcomms.com\/pop\/blog\/case-study-popcomms-can-develop-interactive-touchscreen-experience-can-adapt-modify-future-use\/\"><i><span style=\"font-weight: 400;\">the National Library of Scotland<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, who built a new archive centre for their Moving Image Archive. They created a physical space, as well as a catalogue and research area.<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">They wanted a touchscreen solution to act as a curated interface with thematically organised content, which made it accessible to a very wide audience and acted as a gateway to the wider Moving Image archive.<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/CsUOtD7XYAALB4G-1024x576-1.jpg\" alt=\"\" class=\"wp-image-11161\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/CsUOtD7XYAALB4G-1024x576-1.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/CsUOtD7XYAALB4G-1024x576-1-300x169.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/CsUOtD7XYAALB4G-1024x576-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pros: <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll be providing rich, deep information about your archive collections<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your archives will be accessible to all audiences, whilst keeping researchers and specialists in the loop<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can really bring your archive to life by providing stories along with the objects so that people are intrigued enough to discover more<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s inclusive to all and provides an easy way to encourage people to learn about history<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cons<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It requires a lot of forward thinking, planning and investment<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It will take time to develop and ensure everything is set up correctly <\/span><\/li><\/ul>\n\n\n\n<p><b>This is the best solution if: <\/b><span style=\"font-weight: 400;\">You are developing a new centre or new exhibition, and are considering how you could do things differently whilst making the archives fun, accessible, interactive and educational.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Advice on your next steps<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re considering whether or not a curated interface in the form of an interactive touchscreen could be a good addition to help open up your archives to a wider audience, we\u2019d recommend doing a bit of research. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, you could take a look at what others are doing (perhaps via the <\/span><a href=\"http:\/\/www.museumsassociation.org\/home\"><span style=\"font-weight: 400;\">Museums\u2019 Association<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.hlf.org.uk\/\"><span style=\"font-weight: 400;\">Heritage Lottery Fund<\/span><\/a><span style=\"font-weight: 400;\">), to give a few ideas of where to start.<\/span><\/p>\n\n\n\n<p>We\u2019d also advise seeking out a professional touchscreen specialist or developer who has experience of introducing curated interfaces into public spaces. You could ask to see examples of their previous work and see if they can offer you some free, impartial advice.<\/p>\n\n\n\n<p>As a rule of thumb, you should be looking to make your archive as easy, fun and interactive as possible &#8211; this will help you to make a happy, social place where people can explore history and memories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We hope we\u2019ve managed to provide some insights when looking at some of the best ways to increase accessibility for museum and gallery visitors. <\/span><\/p>\n\n\n\n<p>With a bit of forward thinking and investment, you can combine the above elements to create a space that opens up your archives and makes them accessible to a much wider audience &#8211; whilst also creating a fun, enjoyable and engaging experience for your visitors.<\/p>\n\n\n\n<p>Would you like to learn more about what\u2019s possible for your museum or gallery? If so, we\u2019d love to hear from you! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re in the same situation as some of our clients, you may be looking to provide new or improved ways for people to make sense of their heritage, and to enhance their understanding, enjoyment and experience of history. Perhaps you&#8217;ve seen a Touchscreen experience and wondered if one would work for you? With most [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[22,102,195,101,98,183,170,86],"class_list":["post-4381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-touchscreens","tag-digital-transformation","tag-events","tag-exhibitions","tag-experience-economy","tag-interactive-content","tag-interactive-touchscreen-experience","tag-touchscreens-for-events","tag-visual-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/4381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/comments?post=4381"}],"version-history":[{"count":0,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/4381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media\/444"}],"wp:attachment":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media?parent=4381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/categories?post=4381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/tags?post=4381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}