{"id":4112,"date":"2017-07-01T10:51:55","date_gmt":"2017-07-01T09:51:55","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=4112"},"modified":"2021-10-06T12:07:04","modified_gmt":"2021-10-06T11:07:04","slug":"case-study-popcomms-can-help-develop-interactive-solution-stays-within-budget-every-time","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/case-study-popcomms-can-help-develop-interactive-solution-stays-within-budget-every-time\/","title":{"rendered":"Case Study: How POPcomms can help you develop an interactive solution that stays within budget every time"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Here at POPcomms, we understand that everyone has different needs and budgets, and for some, sticking within budget has to be a top priority &#8211; especially when stakeholders and other bodies are invested in the project.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why we believe a consultative approach is vital. We work closely with our clients to establish what they\u2019re trying to achieve, and ensure we cover all possibilities and options before drawing up a detailed outline of the costs involved &#8211; so there are no nasty surprises later. <\/span>We call this process our <a href=\"https:\/\/dev.popcomms.com\/pop\/why-the-discovery-phase-is-the-most-important-element-to-developing-a-successful-sales-enablement-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer-First Blueprint\u00ae<\/a>. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Below, we\u2019ve highlighted an example of how we helped one client, <a href=\"http:\/\/ebbsfleetdc.org.uk\/\">Ebbsfleet Development Corporation<\/a>, create an <a href=\"https:\/\/dev.popcomms.com\/pop\/touchscreen-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive touchscreen solution<\/a> and information centre three weeks ahead of schedule, and on budget. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The challenge<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Mark Templeton, from Ebbsfleet Development Corporation, initially contacted us looking for an interactive touchscreen experience for Ebbsfleet Garden City; a new multi-billion pound development, covering five square miles in north Kent. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mark knew the information centre needed a touchscreen solution with a map of the development area, and interactive hotspots that would enable people to tap to find out what is planned for the Garden City. Apart from that, he wasn\u2019t entirely sure of what was possible in terms of design and experience. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We had an initial chat with Mark to scope out what was required, however, once we started looking more closely at the project, it became clear they needed additional items, such as a touchscreen table, room graphics, fit-out, building works and a new glass partition. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because the development was government-backed, there was a great deal of emphasis on budget and public spending &#8211; which had to be pre-approved. The danger was that there was no option of the budget spiralling out of control, as it meant the project simply wouldn\u2019t be able to go ahead. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The solution<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In this scenario, a clear, transparent and well thought-out budget was absolutely critical, which is why we initially began asking questions which allowed us to build the brief up with Mark step-by-step. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It didn\u2019t take long before we were able to paint a much clearer picture of what was needed, and for us to get a better handle on every aspect of the project.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We had to look very carefully at what was required, as it was important to cover all bases, including any other factors which might have affected costs. This included the design, hardware and experience Ebbsfleet wanted to provide for visitors. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From there, we were able to produce an outline and brief, along with a sitemap for the touchscreen experience and a 3D room visual and a plan for the more practical elements of the finished marketing suite.<\/span> <span style=\"font-weight: 400;\">Mark was grateful of this consultative approach, as it helped us to work out certain areas of the information centre that would be impacted. It also helped Ebbsfleet report back to the government, as well as stakeholders and private contractors, with a very thorough and detailed proposal for the project. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once we received the go-ahead, we worked on delivering Ebbsfleet\u2019s bespoke interactive touchscreen experience, whilst communicating with a number of contractors and model makers in order to get the information centre up and running for visitors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The result <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ebbsfleet Development Corporation now has a fantastic space that does justice to the development and has received an incredible response from both stakeholders and the public. We delivered the project three weeks early, and on budget, which took the pressure off reporting back to stakeholders.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this case, it was about so much more than delivering an interactive experience, with many other significant factors involved in the end result &#8211; and being able to give Ebbsfleet that confidence in the end result (without having to worry about budget) was really important to us.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_5-1024x683.jpg\" alt=\"\" class=\"wp-image-11125\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_5-1024x683.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_5-300x200.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_5-768x512.jpg 768w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_5-1536x1024.jpg 1536w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_5.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In terms of experience, visitors can use the touchscreen solution to look closely at all of the development areas, along with points of interest that will happen in the region. They can interact with images and video, and get a really good feel for what\u2019s going to happen in the area.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_4-1024x682.jpg\" alt=\"\" class=\"wp-image-11124\" srcset=\"https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_4-1024x682.jpg 1024w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_4-300x200.jpg 300w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_4-768x511.jpg 768w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_4-1536x1022.jpg 1536w, https:\/\/dev.popcomms.com\/pop\/wp-content\/uploads\/2021\/07\/touchscreen_ebbsfleet_popcomms_4.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The response has been so great that developers involved in the project now want to be included as a part of the interactive experience we\u2019ve built.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>&#8220;Working with POPcomms has been an absolute pleasure. You get a real one-to-service that you don\u2019t get from other companies and nothing is too much trouble \u2013 in fact they go above and beyond.<\/em><\/strong><\/p><p><strong><em>Their real skill is listening to the idea and then delivering it absolutely perfectly. Our first communication was over the phone but they absolutely nailed the brief, producing ideas and visuals that when I first saw them confirmed to me that this was the right company to work with.<\/em><\/strong><\/p><p><strong><em>This was a complex project and they were able to cut through a mountain of red tape with external companies to deliver. And they delivered on time and in budget.<\/em><\/strong><\/p><p><strong><em>Quite simply, they deliver and they deliver better than anyone else in their field.&#8221;<\/em><\/strong><\/p><p>Mark Templeton, <em>Head of Communications and Engagement, <br>Ebbsfleet Development Corporation<\/em><\/p><\/blockquote>\n\n\n\n<h2 class=\"font-bold wp-block-heading\">Looking for an interactive touchscreen experience to suit your budget?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in an interactive touchscreen solution for your business that\u2019s completed on time and within budget, why not get in touch for a no-pressure consultation today? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of our friendly, experienced team will have a chat with you to better understand your needs, and how we could potentially help. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at POPcomms, we understand that everyone has different needs and budgets, and for some, sticking within budget has to be a top priority &#8211; especially when stakeholders and other bodies are invested in the project. That\u2019s why we believe a consultative approach is vital. We work closely with our clients to establish what they\u2019re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[105,101,197,98,85,175,14,108,86],"class_list":["post-4112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-touchscreens","tag-customer-centre","tag-experience-economy","tag-housing-developer","tag-interactive-content","tag-interactive-display-software","tag-interactive-experience","tag-interactive-touchscreen-experiences","tag-marketing-suite","tag-visual-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/4112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/comments?post=4112"}],"version-history":[{"count":0,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/posts\/4112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media\/8115"}],"wp:attachment":[{"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/media?parent=4112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/categories?post=4112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.popcomms.com\/pop\/wp-json\/wp\/v2\/tags?post=4112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}