{"id":3476,"date":"2016-11-03T09:42:49","date_gmt":"2016-11-03T09:42:49","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=3476"},"modified":"2021-11-15T17:00:10","modified_gmt":"2021-11-15T17:00:10","slug":"https-www-popcomms-com-align-sales-marketing-consistent-customer-journey","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/https-www-popcomms-com-align-sales-marketing-consistent-customer-journey\/","title":{"rendered":"How to align sales and marketing to ensure a consistent customer journey"},"content":{"rendered":"\n

If your company has recently adopted an inbound or digital marketing methodology, you’re probably used to things going smoothly with automated email nurturing, a solid content strategy, and bespoke landing pages – all leading to more informed customers who are potentially ready to buy. <\/strong><\/p>\n\n\n\n

You\u2019ll have made a huge investment in time, money and resources developing persuasive and engaging marketing campaigns to nurture and grow these prospective customers.<\/p>\n\n\n\n

\"Black
GCP<\/a> adopted a sales enablement strategy which has resulted in sales presentations that are more engaging, immersive and memorable to their diverse range of customers. <\/figcaption><\/figure>\n\n\n\n

However, the only problem is that if you’re anything like a lot of the companies we work with, there’s a very real disconnect\u00a0between the slick inbound marketing messages that you’re sending out, and the way you present your products or services when your sales reps are meeting\u00a0potential customers face-to-face. In other words you need to do something to align your sales and marketing teams. <\/p>\n\n\n\n

Face-to-face meetings, whether in person or remote, are probably the most important stage of the customer journey, this is where they get to meet\u00a0you<\/strong>\u00a0and decide on whether they want to give\u00a0you<\/strong>\u00a0their business.<\/p>\n\n\n\n

In a recent survey by B2B Marketing the most influential factor in a B2B buyer\u2019s decision making was \u201cMeeting with suppliers\u201d.<\/p>\n\n\n\n

What’s the old saying ‘people buy from people’?<\/p>\n\n\n\n

Marketing departments seem to be all consumed by arm\u2019s length contact with prospective customers, investing in all the latest digital wizardry and despite talking about ‘Human-to-Human’ and ‘personalised journeys’.<\/p>\n\n\n\n

So many face-to-face presentations are left to the very last minute, with a minimal amount of thought behind them and are typically:<\/p>\n\n\n\n