{"id":12696,"date":"2021-12-08T13:01:57","date_gmt":"2021-12-08T13:01:57","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=12696"},"modified":"2022-03-01T10:02:47","modified_gmt":"2022-03-01T10:02:47","slug":"news-popcomms-scoops-construction-marketing-award-for-excellence-in-digital-sales-tool-development","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/news-popcomms-scoops-construction-marketing-award-for-excellence-in-digital-sales-tool-development\/","title":{"rendered":"News: POPcomms scoops Construction Marketing Award for excellence in digital sales tool development"},"content":{"rendered":"\n

\u201cThis is what life after brochures looks like. What an excellent sales tool\u201d<\/em><\/p>

\u201cReally well researched and planned, the solution totally engaged with a complex customer base and did what it said on the tin. The best entry by a country mile for me.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Just some of the judges\u2019 comments from the Construction Marketing Awards 2021<\/strong> when evaluating POPcomms\u2019 winning<\/strong> entry for the Best Application of Marketing Technology<\/strong>.<\/p>\n\n\n\n

Interactive digital sales enablement tools are fast becoming an essential part of a successful sales team\u2019s toolkit and Bristol based POPcomms are demonstrating they are firmly establishing themselves as a leader in the field.<\/p>\n\n\n\n

The digital sales tool, featuring interactive content, was developed for Wienerberger UK, a global leader in brick and infrastructure solutions, to engage their sales team, WOW their customers and encourage a more conversational based sales approach.<\/p>\n\n\n\n

\u201cThe experience takes our customers on a journey of discovery based on their requirements, so that we can work with them to solve their problems and fully demonstrate our products and solutions in context and with impact.<\/em><\/strong><\/p>\n\n\n\n

\u201cCrucially the sales tool has helped us to reduce the time taken to provide our customers with all the information they need to fulfil their specification, from up to a week to literally minutes. It\u2019s been a massive step change, which is demonstrated by our increased market share.\u201d<\/em><\/strong> <\/em>said Dan Cheung, Marketing Manager, Wienerberger.<\/p>\n\n\n\n

Wienerberger has an extensive product portfolio to meet the ever-growing needs of their broad customer base, ranging from large multi-national merchants, architects and developers to smaller local builders.<\/p>\n\n\n\n

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Wienerberger’s<\/a> award winning customer experience.<\/figcaption><\/figure>\n\n\n\n

They had been digitally transforming the wider business for some time and approached POPcomms to create a customer-centred digital sales experience that supported their transformation strategy.<\/p>\n\n\n\n

They wanted to move away from lifeless and static product focused printed sales materials and presentations, towards a more dynamic digital experience, incorporating the very latest interactive technologies to support a more consultative approach between their sales teams and customers, to expediate buying decisions and maximise on sales opportunities.<\/p>\n\n\n\n

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The POP and Wienerberger teams accepting the Award for Best Application of Marketing Technology at the Construction Marketing Awards 2021<\/figcaption><\/figure>\n\n\n\n

Wienerberger now have an immensely powerful customer centric digital sales experience incorporating video, 3D modelling, high resolution imagery, BIM compliant technical information and specification PDFs, bringing Wienerberger\u2019s products and solutions to life, in a way that hadn\u2019t been done before to create a remarkable omnichannel buying experience for their customers.<\/p>\n\n\n\n

The customer centric digital sales experience has been instrumental in:<\/p>\n\n\n\n