{"id":11289,"date":"2021-04-20T09:48:00","date_gmt":"2021-04-20T08:48:00","guid":{"rendered":"https:\/\/dev.popcomms.com\/pop\/?p=11289"},"modified":"2022-03-01T10:05:49","modified_gmt":"2022-03-01T10:05:49","slug":"omnichannel-or-hybrid-a-new-way-of-thinking-for-future-events","status":"publish","type":"post","link":"https:\/\/dev.popcomms.com\/pop\/omnichannel-or-hybrid-a-new-way-of-thinking-for-future-events\/","title":{"rendered":"Omnichannel, digital or Hybrid \u2013 a new way of thinking for future events and sales meetings"},"content":{"rendered":"\n

\u201cWe didn\u2019t do anything digital in sales before Coronavirus. POP explained what the terminology meant and held our hand through the process.\u201d <\/span><\/strong><\/em><\/p>Nick Elliot, <\/strong>Coloplast<\/em><\/cite><\/blockquote>\n\n\n\n

Events are returning, but what does the future hold? Developing an engaging touchscreen experience<\/a> for events or exhibitions, which can also be used as a digital sales enablement tool<\/a> in face-to-face and virtual sales meetings – a whole omnichannel experience – is a great way to maximise your ROI in these changeable times, ensure that you can connect with your customers whatever the future holds and ultimately improve your sales opportunities. <\/p>\n\n\n\n

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POP’s sales enablement experiences<\/a> can be used at meetings, events and online, demonstrating the future of sales enablement<\/figcaption><\/figure>\n\n\n\n

By developing an interactive touchscreen experience<\/a> for an event and sales experience in unison it is possible to create an integrated approach to your events and sales tools. Addressing both sales and marketing channels at the same time -an omnichannel approach – not only are your messages consistent across both platforms, but the development time and costs are considerably less.  <\/p>\n\n\n\n

And, importantly, it doesn\u2019t need to be costly or complicated to pull off, if you have the right team to guide you.<\/p>\n\n\n\n

This blog will show you the current thinking on events and technology, what your options are, the advantages and what your first steps should be in order to harness the future of sales enablement and events.<\/p>\n\n\n\n

The events roadmap <\/span><\/strong><\/h2>\n\n\n\n

You can\u2019t help but be excited about the prospect of in-person events again. After a challenging 12 months or so for event organisers and sales and marketing teams who rely on events to demonstrate their latest products, meet customers and make connections, there is good news on the horizon.<\/p>\n\n\n\n

Not only is the vaccination programme having a positive effect on infections, but it looks likely that events will be resuming in some form very soon.<\/p>\n\n\n\n

Each home Nation has its own approach. While small indoor and larger scale outdoor events should be able to start up again from 17th<\/sup> May in Scotland, in England it is hoped larger indoor events will also be possible, with limits on capacity, followed just over a month later (21st<\/sup> June) by all events being permitted. Pilot large scale events have already started on 18 April with the FA Cup Semi-Final at Wembley with 4,000 fans in attendance. This week will also see 1000 people indoor at a business event in Liverpool.<\/p>\n\n\n\n

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GSMA<\/a>‘s interactive touchscreen experience acted as a Digital Information HUB letting people easily access PDFs, videos and interactive data tools when attending any conference, anywhere in the world.<\/figcaption><\/figure>\n\n\n\n

Evolving attitudes to digital events <\/span> <\/strong><\/h2>\n\n\n\n

However, a recent survey from Reed Exhibitions, which surveyed 3000 exhibitors and over 9000 attendees across 201 events from June 2020 to October 2020, suggests that the events landscape may be forever changed and technology is likely to feature more widely. It discovered that:<\/p>\n\n\n\n